Responsibilities

• Own CRM strategy and execution across B2B (My Wella Store) and DTC (brand .com sites), driving personalized, channel-appropriate customer experiences
• Design and execute customer segmentation, lifecycle marketing, and targeted campaign strategies that improve retention, engagement, and conversion
• Manage CRM data infrastructure, platform integrations, and CDP/API connections to enable effective campaign execution
• Apply analytics to measure and optimize performance — including LTV analysis, attribution modeling, and ROI reporting
• Partner with brand and creative teams to ensure CRM campaigns reflect brand identity and deliver a premium, cohesive experience across all touchpoints
• Ensure compliance with global data privacy, security, and governance standards
• Position may evolve to include loyalty program design and management as the function scales

Requirements

• Bachelor’s degree in Marketing, Economics/Analytics, Communications or related degree; Candidates with a minimum of 6 years of relevant professional experience will also be considered
• 4–6+ years of experience in CRM, lifecycle marketing, and data-driven marketing
• Experience supporting CRM programs across both B2B and DTC/B2C environments
• Strong working knowledge of CRM platforms, data integration, and marketing automation tools
• Familiarity with LTV modeling, attribution methodologies, and performance analytics
• Effective communication and stakeholder management skills with the ability to collaborate cross-functionally
• Ability to leverage data/insights to continuously optimize strategy, growth, and business actions
• Curiosity and enthusiasm for the beauty industry — a pulse on consumer trends, product experience, and brand culture

Benefits

• health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)