Manager, DTC

Responsibilities

• DTC Website, Merchandising & Commercial Execution
• Own daily website merchandising and operational readiness, including navigation, product and collection pages, landing pages, banners, content updates and promotional placements.
• Own the integrated DTC promotional and content calendar, coordinating offers, product launches, seasonal campaigns and site updates from planning through quality assurance and execution.
• Partner with Technology, Operations and external vendors to resolve site issues, improve functionality and maintain accurate product information and customer experiences.
• Identify and execute conversion rate optimization opportunities through customer journey analysis, testing and merchandising improvements.
• CRM, Retention & Subscription Growth
• Lead lifecycle marketing strategy and execution across email, SMS and other relevant owned channels, including onboarding, nurture, cross-sell, upsell, replenishment and win back programs.
• Use customer insights, segmentation and testing to improve repeat purchase, customer lifetime value, subscription engagement and retention.
• Oversee campaign briefs, creative and copy coordination, audience selection, deployment, measurement and continuous optimization.
• Monitor CRM health and operational KPIs including deliverability, opt-outs, churn and list quality; manage marketing technology and agency relationships.

Requirements

• Bachelor’s degree or equivalent relevant experience; 5+ years in DTC ecommerce, digital commerce or related consumer brand roles.
• Demonstrated ownership of ecommerce site operations, merchandising, promotional execution and commercial performance.
• Strong working knowledge of CRM/lifecycle marketing, customer segmentation, retention and ecommerce KPIs.
• Experience managing at least one direct report or demonstrated people leadership capability; able to operate hands-on in a lean team.
• Strong analytical, project-management and cross-functional communication skills; experience working with agencies and technology partners.
• Experience launching or operating TikTok Shop or another social commerce channel.
• Experience in subscription ecommerce and beauty, skincare, wellness or consumer products.
• Experience with Salesforce Marketing Cloud or comparable CRM platforms; familiarity with ecommerce analytics, experimentation and site platforms.
• Travel between Hawthorne and Princeton sites required, as defined by business needs.

Benefits

• medical, dental and vision coverage
• life insurance
• disability insurance
• 401(k) savings plan
• flexible spending accounts
• employee assistance program
• paid time off benefits, including vacation time and sick time