E-Commerce Marketing Specialist

Responsibilities

• Plan and execute promotional strategies and offers to increase e-commerce sales and customer engagement.
• Develop seasonal promotions, special events, discount offers, and website banner campaigns tailored to U.S. market trends and customer preferences.
• Plan and manage promotions aligned with business objectives, product availability, and seasonal opportunities.
• Develop customer journey-based promotional strategies to support first-time purchases, repeat purchases, and re-engagement of inactive customers.
• Coordinate promotional calendars, campaign timelines, and execution schedules.
• Monitor promotional performance and identify opportunities to improve campaign effectiveness.
• Collaborate with marketing, merchandising, design, and other relevant teams to ensure campaigns are executed accurately and on schedule.
• Manage end-to-end promotional execution through the U.S. e-commerce platform's administrative systems.
• Set up promotions, offers, discounts, product displays, and website banners within the e-commerce platform.
• Review and verify promotional settings, pricing, discount conditions, campaign details, and website displays before launch.

Requirements

• At least 3 years of experience in e-commerce marketing, digital marketing, online merchandising, or promotional campaign management.
• Practical understanding of e-commerce business operations, digital marketing fundamentals, and online purchase conversion.
• Experience planning, executing, and managing online promotions, offers, or marketing campaigns.
• Ability to analyze key performance indicators (KPIs), including sales revenue, conversion rates, and promotional cost efficiency.
• Strong analytical skills with the ability to translate data into actionable business recommendations.
• Experience managing campaign schedules, promotional calendars, operational details, and performance reports.
• Strong organizational skills and attention to detail, particularly when managing promotional settings, pricing, and website displays.
• Ability to manage multiple campaigns and deadlines in a fast-paced environment.
• Strong communication and cross-functional collaboration skills.
• Professional proficiency in both Korean and English.

Preferred

• Experience using data analytics and marketing technology tools such as Google Tag Manager (GTM), Google Analytics 4 (GA4), and Amplitude.
• Experience using AI-powered tools such as Claude, Gemini, or similar platforms to improve marketing productivity, campaign planning, content creation, or data analysis.
• Experience creating promotional banners, visual content, or marketing materials using Adobe Creative Cloud, Illustrator, or AI-assisted design tools such as Nano Banana.
• Previous experience managing e-commerce promotions in the U.S. market.
• Experience in the food, grocery, consumer packaged goods (CPG), or retail industry.
• Experience planning and executing seasonal campaigns, special events, or product-focused promotions.
• Experience coordinating integrated online and offline marketing campaigns.
• Familiarity with customer segmentation, lifecycle marketing, retention strategies, and conversion optimization.

Benefits

• Medical, Dental, Vision & Life Insurance (65% Employer-Paid for Medical, Dental, and Vision).
• Paid Time Off (PTO).
• Paid Holidays.
• Paid Sick Leave.
• Company-Provided Lunch.
• Employee Discount.