Manager of Direct Marketing

Washington County, OR (Remote)

$80K/yr – $120K/yrManager3+ years expFull time

Posted 8 days ago

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Job Summary

Own and drive YAF’s direct mail program end to end, from strategy and planning to copywriting, cross-team collaboration, and performance analysis, while shaping donor communications and major campaigns.

  • Lead direct mail strategy, planning, and execution across acquisition, cultivation, renewal, and special appeals
  • Collaborate with Digital Marketing, Development, and Supporter Records to ensure integrated campaigns
  • Analyze donor data to refine messaging and improve fundraising results

Job Description

Responsibilities

  • Lead the strategy, planning, and execution of YAF’s direct mail program, including acquisition, cultivation, renewal, and special appeals
  • Write, edit, and oversee high-impact fundraising copy for direct mail, email, donor communications, and related development materials
  • Develop compelling messages that clearly convey YAF’s mission, programs, victories, and funding needs to supporters
  • Collaborate closely with YAF’s Digital Marketing & Communications, Development, and Supporter Records teams to ensure consistent messaging and integrated fundraising campaigns across YAF’s digital, email, and direct mail efforts
  • Manage direct mail schedules, production timelines, and coordination with internal teams and external vendors
  • Interpret performance data and donor analytics to refine messaging, improve response rates, and optimize fundraising results
  • Maintain YAF’s brand, voice, and tone across all donor-facing materials
  • Review and approve copy created by external agencies, distributing to appropriate staff for edits and collaboration
  • Work with leadership to craft messaging for major initiatives, capital projects, and high-profile campaigns
  • Ensure accuracy, clarity, and compliance in all written materials

Requirements

  • Deep commitment to Young America’s Foundation’s mission, values, and principles
  • 3-6+ years of experience in direct mail fundraising, copywriting, or donor communications
  • Exceptional writing, editing, and storytelling skills with strong attention to detail
  • Proven ability to write persuasive, donor-centered copy that drives results
  • Strong organizational and project management skills with the ability to manage multiple deadlines
  • Experience working with outside vendors, printers, and mail houses preferred
  • Ability to collaborate effectively across departments and with senior leadership
  • Self-starter with a proactive, flexible, and solutions-oriented approach
  • Excellent judgment and discretion in handling sensitive donor information
  • Commitment to compliance with YAF policies and procedures as outlined in the YAF Staff Manual

Preferred

  • Experience working with outside vendors, printers, and mail houses preferred

Benefits

  • 100% of health/dental/vision insurance premiums
  • 403b plan
  • paid vacation and comp time

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