Responsibilities

• Lead a cross-functional team to manage Direct Marketing campaign and test cycles from inception through post-campaign analysis and summary reporting
• Develop and maintain campaign calendars and version matrices for all targets, products, offers and geographic areas while managing change control
• Collaborate with business functions to determine targets and schedules, strategize audience and offer tests and analyze campaign results across key metrics
• Track response and conversion rates to drive direct mail and email marketing efficiency, remaining accountable for the marketing budget
• Manage contact strategies using test results, consumer insights and input from cross-functional teams
• Establish comprehensive records of campaign results, market insights, offer strategies and creative assets
• Proofread final copy to ensure accurate communication and correct alignment of creative and campaign elements

Requirements

• Ability to work lawfully in the U.S. without employment-based immigration sponsorship
• Bachelor’s degree in Business, Finance or related discipline or equivalent experience
• 5+ years of direct marketing experience
• Technical expertise in Direct Marketing, particularly direct mail, with a track record of successful implementation
• Ability to manage multiple projects simultaneously
• Proven ability to manage Direct Marketing, Direct Mail, Database Marketing and Testing projects
• Ability to collaborate with individuals at all organizational levels and disciplines
• Ability to maintain confidentiality
• Capability to manage and foster change
• Skilled in conducting formal presentations to management on relevant issues or findings
• Analytical ability to interpret data and make recommendations
• Strong attention to detail with strategic thinking skills
• Teamwork-oriented with a focus on the customer
• Advanced proficiency in Excel and PowerPoint and proficiency in other desktop applications

Preferred

• MBA or Master’s degree
• 2+ years of management or leadership experience

Benefits

• comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.