Responsibilities

• Execute Strategy: Translate the organization's overarching digital strategy into daily, actionable plans across all social media and digital engagement channels.
• Campaign Delivery: Run and optimize integrated digital campaigns (both paid and organic) to move youth and young adult audiences from awareness to active mental health advocacy.
• Content Calendars & Publishing: Own the creation, maintenance, and day-to-day management of the digital content calendar, ensuring consistent, timely, and aligned publishing schedules.
• Trend & Culture Tracking: Actively track emerging platforms, digital trends, and cultural moments impacting youth and young adults to ensure Active Minds remains culturally relevant and responsive.
• Cross-Functional Support: Collaborate with internal program, partnership, and development teams to build social plans that support organization-wide initiatives.
• Hands-on Creation: Draft, produce, and edit high-quality, audience informed content across channels inclusive of short-form video (Reels, TikToks), graphics, and interactive formats.
• Brand Voice & Accessibility: Maintain an authentic, inclusive, and engaging tone that resonates with youth, while ensuring all content meets visual brand guidelines and accessibility standards (e.g., alt-text, captions).
• Asset Collaboration: Work closely with the Creative and Communications teams to transform mental health messages into digestible, visually compelling digital stories.
• Relationship Management: Source, pitch, and manage day-to-day relationships with digital content creators and influencers who align with the Active Minds mission.
• Co-Creation: Collaborate directly with creators to develop authentic co-branded content that expands reach and connects naturally with youth audiences.

Requirements

• 4–6 years of experience in social media marketing, digital media, or content creation, preferably with brands or organizations connecting with young adult audiences.
• 1–2+ years of experience managing internal team members and external partners (such as interns, fellows, vendors, or digital content creators).
• Strong expertise in day-to-day social media execution, content optimization, and using platform analytics to build regular performance reports.
• Experience with paid advertising
• Proficiency with online tools and platforms including Sprout Social, Meta Ads Manager, TikTok Creator Marketplace, and project management tools like ClickUp.

Benefits

• Health, Vision and Dental Insurance
• Paid Vacation and Sick Leave
• Paid Holidays
• Company Wide Mental Health Days
• 401(k) Matching
• HSA and FSA Options
• Life Insurance
• Short Term and Long Term Disability
• Fully Paid Parental Leave
• Wellness Reimbursement Program
• Professional Development Stipends