Manager, Digital Partnerships (Investment) at Initiative | Los Angeles, CA | $80K/yr – $90K/yr

Initiative

Manager, Digital Partnerships (Investment)

Los Angeles, CA (On-site)

$80K/yr – $90K/yrManager4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the digital partnerships engine, guiding non-traditional partnerships, negotiating with media partners, and shaping cross-team media plans around client KPIs.

Lead Partnerships: manage Negotiators and Associates to deliver integrated digital plans from discovery to execution.
Channel & KPI Ownership: align on client KPIs, budgets, and RFPs; pursue non-traditional partnerships and competitive pricing.
Cross-functional Influence: mentor junior staff, collaborate with Analytics and Ad Ops, and ensure high-quality, on-time deliverables.

Job Description

Own the digital partnerships engine, guiding non-traditional partnerships, negotiating with media partners, and shaping cross-team media plans around client KPIs.

Responsibilities: Communicate with clients on marketplace intelligence, negotiation, and partnership needs, aligning with client KPIs
Responsibilities: Maintain daily client contact, manage requests, and foster relationships with media partners
Responsibilities: Present plan recommendations, identify new opportunities, and collaborate with internal teams
Responsibilities: Act as a key liaison, mentor associates, and ensure high-quality work standards
Responsibilities: Lead strategic media planning, participate in KPI and RFP development
Responsibilities: Manage partner negotiations, oversee budget and billing, and maintain campaign oversight
Responsibilities: Provide guidance on reports and presentations, manage Analytics and Ad Ops relationship
Responsibilities: Secure competitive marketplace pricing, foster strong media partner relationships, and apply knowledge of MAGNA's investment strategies

Requirements: Fundamental understanding of media tools as well as syndicated tools
Requirements: Demonstrated ability to develop integrated marketing communication plans encompassing traditional and non-traditional media strategies
Requirements: Ability to delegate and oversee Associates and Negotiators workload
Requirements: Experience with campaign management/ad serving technology: Double Click DART, Atlas DMT, Media Mind
Requirements: Experience across a variety of media channels

Preferred: Working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, NetRatings, and others
Preferred: Ability to communicate concisely and clearly both orally and in writing
Preferred: 4+ years of experience in digital media planning

Benefits: medical and dental coverage
Benefits: 401(k) plans
Benefits: flex spending
Benefits: life insurance
Benefits: disability
Benefits: employee discount program
Benefits: employee stock purchase program
Benefits: paid family benefits

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com