Manager, Digital Monetization & Affiliate Strategy

Redwood City, CA (Remote)

$60K/yr – $100K/yrManager3+ years expFull time

Posted 3 months ago

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Job Summary

Own monetization and CRO for World Poker Tour’s digital funnel, with strong affiliate and iGaming focus.

  • Own the worldpokertour.com traffic funnel and optimize for ClubWPT Gold sign-ups.
  • Must-have: 3–5+ years in digital marketing / affiliate management.
  • Standout: Proven ability to turn high-traffic content into revenue through on-site assets and TV-to-digital tactics.

Job Description

Responsibilities

  • Own Website Monetization & CRO for worldpokertour.com, driving ClubWPT Gold sign-ups.
  • Lead on-site inventory management (banners, in-text links, pop-ups, widgets) to maximize CTR and conversion value.
  • Conduct A/B tests on landing pages, CTAs, and creative assets to boost affiliate performance.

Requirements

  • Must-have: 3–5+ years in Digital Marketing with Affiliate Management, Media Buying, or Publisher/Site Monetization.
  • Must-have: Experience in iGaming, Poker, Sports Betting, or a high-compliance, high-transaction industry.
  • Must-have: Publisher mindset and ability to monetize traffic on large media sites.

Preferred

  • Standout: Technical skills with GA4, WordPress, and affiliate tracking software; basic HTML/CSS is a plus.

Benefits

  • Be part of a team shaping the future of online poker and casino gaming
  • Work with a global team of passionate gaming professionals
  • Opportunity to take true ownership of a product with massive reach

Traffic Signals

Monthly Visitors
1.3K
Traffic Source Mix
Search
24.5%
Direct
50%
Referral
5.9%
Social
18.1%
Paid
1.5%

Headcount Trend

Current headcount: ~63

Marketing Team

Marketing Team Size
9 (14% of company)
Marketing Roles Posted (Last 30 Days)
3