Senior Manager, Programmatic
Real Chemistry
Chicago, IL (Remote)
$80K/yr - $95K/yrAgencyFull-timeSenior level4+ years exp.
5 hrs ago
Manager, Digital Media – Programmatic
USA (Remote)
$80K/yr – $85K/yrManager3+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own end to end programmatic activation for client campaigns, driving strategy, optimization, and deal-making to hit KPIs across DSPs like The Trade Desk and Amazon DSP.
- Programmatic Activation: Build and optimize scalable activation plans across top platforms with end to end setup and ongoing optimization.
- Inventory & Deals: Lead publisher relationships and PMP/PG deals to unlock quality inventory and efficiency.
Job Description
Responsibilities\n
- \n
- Lead the strategic execution and optimization of programmatic media campaigns across assigned accounts \n
- Own campaign performance outcomes and ensure alignment with client business objectives and KPIs \n
- Translate client and media strategies into scalable programmatic activation plans \n
- Provide leadership and guidance to junior team members and support ongoing programmatic development across the team \n
- Identify opportunities for innovation, testing, automation, and operational efficiencies \n
- Establish and manage publisher relationships to unlock strategic inventory opportunities and added value \n
- Negotiate and execute PMP and PG deals to support campaign performance, audience targeting, and media efficiency goals \n
- Monitor campaign health, pacing, profitability, and delivery to ensure efficient use of client investment \n
- Contribute strategic insights and marketplace intelligence to improve agency-wide programmatic capabilities \n
- Lead, execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platforms \n
Hawthorne Advertising
*We are Hawthorne. We are a full-service agency with 30+ years of proven success launching and growing brands. Our creative production, strategic media buying and detailed attribution and analytics solutions work in concert to deliver responsive brand campaigns with provable ROI.
Founded in 1986
Los Angeles, California, USA
139 employees (29 in marketing)
Traffic Signals
Monthly Visitors
1.8K
Traffic Source Mix
Search
30.6%
Direct
45.8%
Referral
5.7%
Social
16.4%
Paid
1.4%
Headcount Trend
Current headcount: ~139
Marketing Team
Marketing Team Size
21 (15% of company)
Median Career Experience
33 years
Median Tenure
8.1 years
