Manager, Digital Media – Programmatic at Hawthorne Advertising | USA | $80K/yr – $85K/yr

Manager, Digital Media – Programmatic

USA (Remote)

$80K/yr – $85K/yrManager3+ years expFull time

Posted 3 months ago

Job Summary

Own end to end programmatic activation for client campaigns, driving strategy, optimization, and deal-making to hit KPIs across DSPs like The Trade Desk and Amazon DSP.

Programmatic Activation: Build and optimize scalable activation plans across top platforms with end to end setup and ongoing optimization.
Inventory & Deals: Lead publisher relationships and PMP/PG deals to unlock quality inventory and efficiency.

Job Description

Responsibilities\n

Lead the strategic execution and optimization of programmatic media campaigns across assigned accounts
Own campaign performance outcomes and ensure alignment with client business objectives and KPIs
Translate client and media strategies into scalable programmatic activation plans
Provide leadership and guidance to junior team members and support ongoing programmatic development across the team
Identify opportunities for innovation, testing, automation, and operational efficiencies
Establish and manage publisher relationships to unlock strategic inventory opportunities and added value
Negotiate and execute PMP and PG deals to support campaign performance, audience targeting, and media efficiency goals
Monitor campaign health, pacing, profitability, and delivery to ensure efficient use of client investment
Contribute strategic insights and marketplace intelligence to improve agency-wide programmatic capabilities
Lead, execute, manage, and optimize programmatic media campaigns across platforms such as The Trade Desk, Amazon DSP, and other programmatic platforms

Hawthorne Advertising

*We are Hawthorne. We are a full-service agency with 30+ years of proven success launching and growing brands. Our creative production, strategic media buying and detailed attribution and analytics solutions work in concert to deliver responsive brand campaigns with provable ROI.

Founded in 1986

Los Angeles, California, USA

139 employees (29 in marketing)

www.hawthorneadvertising.com

Salaries

Posted range

$80K/yr – $85K/yr

Taken straight from the job posting.

See all Hawthorne Advertising salaries

Marketing Team

Marketing Team Size

21 (15% of company)

Median Career Experience

33 years

Median Tenure

8.1 years

People

Founders / CEO

Jessica Hawthorne-Castro

Chief Executive Officer

At the company for 19 years 4 months

Marketing Leadership

Christian Jones

Senior Vice President, Marketing & AI Strategy

At the company for 8 years 1 month

Traffic Signals

Monthly Visitors

1.8K

Traffic Source Mix

30.6%

Direct

45.8%

Referral

5.7%

Social

16.4%

Paid

1.4%

Headcount Trend

Current headcount: ~139

Recent News

Hawthorne Advertising and The Trade Desk Unlock Hyperlocal Growth With Precision CTV Strategy

Jul 29, 2025 • EIN Presswire

Hawthorne Launches Military Banner Program

Jul 14, 2025 • TAPinto

Hawthorne Q1 Revenue Declines Sharply

Jan 29, 2025 • New Cannabis Ventures

Links

www.hawthorneadvertising.com

X (Twitter)

Crunchbase

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