Manager, Digital Media - Display & Paid Social - Optum - Remote

Responsibilities

• Lead, coach, and develop a team of paid media specialists, providing day-to-day direction, prioritization, feedback, performance support, and ongoing capability development
• Own the quality and consistency of paid media execution across assigned B2B and B2C campaigns, establishing standards for campaign setup, launch, optimization, budget pacing, tracking, measurement, reporting, and documentation
• Partner with digital strategists, marketing partners, and internal stakeholders to develop paid media strategies, including channel role, audience approach, investment allocation, testing roadmaps, optimization strategy, and measurement plans
• Serve as the senior in-platform subject matter expert and escalation point for Paid Social and Programmatic Display, maintaining deep hands-on expertise to navigate platform intricacies, diagnose issues, explain platform behavior, and guide specialists through complex campaign decisions
• Provide technical oversight and quality assurance across campaign architecture, audience configurations, bidding and buying approaches, placements, trafficking, pixels, events, conversion APIs, ad serving, audience/data integrations, brand-safety controls, verification, and measurement implementation
• Guide ongoing campaign optimization, testing, budget pacing, and performance management, ensuring significant in-platform decisions are supported by campaign objectives and performance data
• Lead the development of performance reporting, insights, and optimization recommendations, helping the team connect platform-level results to full-funnel marketing and business objectives
• Oversee the use of first- and third-party audience and performance data for activation, targeting, suppression, measurement, and optimization, ensuring appropriate and consistent application across campaigns
• Partner with creative and marketing teams on ad specifications, creative readiness, approvals, implementation, trafficking, testing, and platform-specific creative requirements
• Ensure campaigns and team practices adhere to brand standards, digital media best practices, applicable measurement and quality standards, and relevant requirements within a regulated business environment

Requirements

• 5+ years of hands-on experience planning, executing, optimizing, and measuring digital paid media campaigns in a corporate marketing, agency, agency trading desk, ad technology, or similar environment
• 2+ years of demonstrated experience leading, mentoring, coaching, or managing digital media professionals, including the ability to set priorities, review work, provide feedback, and develop team capabilities
• Experience with first- and third-party data and digital advertising and measurement technologies, including pixels, events, conversion APIs, ad serving, audience/data platforms, and brand safety and verification technologies
• Deep hands-on expertise in Paid Social and Programmatic Display, with demonstrated ability to navigate platform intricacies and troubleshoot complex campaign, optimization, trafficking, audience, and measurement issues across both disciplines
• Paid Social expertise should include hands-on experience with platforms such as Meta, TikTok, Snapchat, Reddit, YouTube, LinkedIn, or similar platforms
• Programmatic Display expertise should include hands-on experience with DSP-based and direct partner execution across display, video, CTV, and native formats
• Solid understanding of digital media strategy, channel planning, audience activation, campaign architecture, bidding and optimization, testing, measurement, and performance analysis
• Solid understanding of campaign tracking, measurement, and analytics, including experience with Adobe Analytics or similar analytics platforms
• Demonstrated ability to analyze performance, identify root causes, develop actionable recommendations, and communicate complex platform and performance topics clearly to both practitioners and non-technical stakeholders
• Solid people leadership, analytical, problem-solving, organizational, and decision-making skills with excellent attention to detail

Preferred

• Experience managing or leading an in-house paid media or activation team
• Experience supporting B2B and B2C digital marketing campaigns, preferably within health care, financial services, insurance, technology, or another regulated industry
• Experience with paid media, DSP, audience, measurement, verification, and data platforms such as StackAdapt, LiveRamp, DoubleVerify, FreshPaint, Invoca, Sprinklr, or similar technologies
• Experience with data visualization and reporting tools such as DOMO, Tableau, Looker Studio, or similar platforms
• Experience developing paid media best practices, quality standards, training, or platform playbooks and driving adoption across teams
• Demonstrated ability to lead through changing priorities and platform developments, influence cross-functional stakeholders, and drive strong campaign and business outcomes
• All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.

Benefits

• benefits such as, a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements).