Digital Marketing Lead Generation

Responsibilities

• Develop and execute an integrated marketing plan across paid advertising, organic social media, community groups, local search, referral initiatives, and follow-up campaigns.
• Identify the audiences, service areas, project types, and messages most likely to produce worthwhile opportunities. Bring fresh ideas, prioritize the strongest opportunities, and adjust campaigns to support our sales goals and production capacity.
• Hands-on Google Ads experience is required. You must be comfortable building, managing, troubleshooting, and improving campaigns—not simply reviewing reports from an outside agency.
• Manage Google Ads and paid campaigns on Facebook and Instagram, including campaign structure, keyword research, negative keywords, geographic targeting, audiences, ad copy, creative testing, conversion tracking, and budget allocation.
• Monitor ad spend, budget pacing, campaign health, analytics, and lead quality daily . Identify wasted spend and tracking problems quickly. Make purposeful, data-backed adjustments while giving tests enough time and evidence to evaluate fairly.
• Operate within approved budgets and clearly explain where additional investment is—or is not—justified.
• Create professional, engaging graphics, advertisements, short-form videos, reels, project spotlights, and other marketing materials.
• Build and manage an organized content calendar with consistent organic posts, strong messaging, and clear calls to action. Turn real project photos, before-and-after images, customer stories, and team expertise into content that builds trust.
• Coordinate with our field team to obtain useful photos and video footage. Manage publishing, comments, messages, and timely handoffs of customer inquiries.
• A strong design portfolio and excellent writing skills are essential.

Requirements

• A proven record of generating quality leads. Experience in construction, remodeling, home services, or another high-consideration local-service business is strongly preferred.
• Direct Google Ads and paid social experience. You have personally managed campaigns and can explain the budgets, decisions, and results.
• Strong graphic design and content skills. You can create polished work using Adobe Creative Cloud, Canva, or comparable tools, including basic short-form video editing.
• Strong measurement skills. You are comfortable with Google Analytics 4, conversion tracking, Google Tag Manager or equivalent tools, CRM reporting, and connecting marketing activity to business outcomes.
• Community-building experience. You know how to grow and engage relevant groups without relying on spam or empty activity.
• Remote-work ownership. You communicate clearly, meet deadlines, organize your priorities, and collaborate well without needing constant direction.
• A degree is not a substitute for demonstrated results. Show us what you have built, what you have improved, and what you personally contributed.