Manager, Digital Marketing and Website Management at Electra | Manassas, VA

Electra

Manager, Digital Marketing and Website Management

Manassas, VA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 5 months ago

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Job Summary

Drive Electra's end-to-end digital marketing, website management, content creation, and analytics to align with commercial priorities.

Own digital marketing leadership and site management
Must-have: 5+ years in aerospace/tech marketing
Standout: Experience integrating GEO/SEO into campaigns

Job Description

Responsibilities

Digital Marketing Leadership - Develop and execute digital strategies that advance Electra's brand and support commercial and organizational priorities.
Digital Marketing Leadership - Manage and optimize digital performance across owned channels, focusing on high-quality, mission-aligned storytelling.
Digital Marketing Leadership - Automate Electra's digital marketing tools/processes, integrating them with the CRM to create a deeper understanding of prospect/customer interactions with the company's digital channels/content.
Digital Marketing Leadership - Analyze, interpret and create strategic recommendations from channel performance data for company leadership.
Website Management - Maintain and update Electra's website to ensure accuracy, usability, and strong brand representation.
Website Management - Oversee site architecture, page creation, content updates, and ongoing design and UX improvements.
Website Management - Ensure search engine optimization (SEO) best practices are integrated and maintained while helping lead the integration of GEO (Generative Engine Optimization) into marketing planning and execution.
Website Management - Coordinate with internal teams and external partners to support new site features and functionality.
Content & Creative Development (Digital Channels) - Collaborate with designers, writers, engineers, and subject-matter experts to develop clear, compelling digital and website content.
Content & Creative Development (Digital Channels) - Ensure all digital assets meet Electra's brand, design, content and quality standards while maintain engagement rates at or above industry standard.
Analytics, Reporting & Optimization - Monitor web analytics and digital performance dashboards to assess traffic, engagement, and user behavior.
Analytics, Reporting & Optimization - Translate insights into actionable improvements for SEO/GEO, content relevance, and user experience.
Analytics, Reporting & Optimization - Provide visibility into digital performance to leadership and cross-functional teams.
Customer Journey Mapping, Lead Scoring & Nurturing - Collaborate with Commercial, Product, and Communications teams to ensure journey mapping and scoring frameworks are accurate, data-driven, and aligned with evolving market and customer insights.
Customer Journey Mapping, Lead Scoring & Nurturing - Define and implement lead-scoring models that reflect buyer behaviors, content interactions, and commercial priorities.

Electra

Electra Ltd., was founded in 1945. It is traded on the TASE and included in the TA-35 Index, and specializes in four core fields: construction, infrastructure, and electromechanical contracting; management and operation of industrial, infrastructural, commercial, and real estate projects and facilities; initiation and development of real estate projects; and concessions relating to infrastructure and national projects. Electra’s constant growth and diversification on the international stage are driven by its dedicated lifecycle approach – a unique business model that encompasses every stage of the construction and development process. In 2019, the Group took a major strategic step forward by announcing the acquisition of two well-established New York companies by its new subsidiary Electra USA. Electra USA already has a significant work backlog, with projects for both companies worth hundreds of millions of dollars, ideally positioning the Electra Group at the forefront of a major electromechanical contracting market that represents massive potential.Electra manages thousands of large-scale turnkey construction and infrastructure projects from concept to completion, including M&E system installation, as well as long-term management and operational services. By harnessing the strategic synergy between its comprehensive, complementary areas of activity, the Group is able to deliver an optimal service portfolio customized to each customer’s precise needs, with complete quality control, budgetary, and scheduling oversight.As traditional construction enters a groundbreaking new era, Electra reliably rises to the challenge and thrives in competitive markets thanks to its unique activity matrix, alongside the Group’s firm commitment to continual reinvention. Building on extensive M&A experience, coupled with a creative, outside-the-box perspective, Electra pushes the boundaries of innovation by investing in promising new sectors, such as smart technology.

Founded in 1945

Ramat Gan, Tel Aviv District, ISR

1.7K employees (80 in marketing)

www.electra.co.il