Responsibilities

• The Manager, Digital Marketing is responsible for developing and executing CRM, fan engagement, and digital growth initiatives that drive merchandise revenue, increase fan lifetime value, and strengthen direct-to-consumer relationships across artists.
• This role sits at the intersection of growth marketing, fan experience, and CRM operations, helping evolve merch marketing from campaign-based execution into a scalable lifecycle marketing program.
• Support and execute digital growth strategies for merch with a focus on revenue generation, repeat purchase behavior, and fan retention.
• Develop and execute merch-focused digital growth initiatives that drive conversion and repeat purchasing.
• Manage and optimize fan lifecycle programs from acquisition through repeat purchase.
• Lead segmentation, personalization, and lifecycle optimization efforts across digital channels.
• Analyze campaign performance and identify opportunities to improve conversion, retention, and revenue outcomes.
• Conceptualize merch campaign mechanics, fan incentives, and engagement initiatives.
• Design loyalty programs, anniversary activations, and surprise-and-delight experiences.
• Contribute to the development of scalable campaign frameworks across artists.

Requirements

• 3–5 years of experience in CRM, digital marketing, growth marketing, e-commerce marketing, or fan engagement.
• Experience supporting revenue growth through CRM, lifecycle marketing, email marketing, and fan engagement initiatives.
• Experience working with artist management companies, labels, or entertainment brands.
• Hands-on experience with platforms such as Klaviyo, Laylo, Cobrand, and related fan engagement tools.
• Demonstrated ability to quickly learn and adopt new marketing technologies and platforms.
• Strong understanding of fan psychology, loyalty mechanics, and lifecycle marketing.
• Highly analytical with a creative, growth-oriented mindset.

Preferred

• Knowledge of CRM and fan data tools including Cobrand, Laylo, and Klaviyo.
• Familiarity with Google Analytics and basic paid social campaign execution.
• Experience with creative tools such as Figma, Canva, Adobe Photoshop, or similar.