Responsibilities

• 5–8 years of hands-on digital marketing experience — SEO/SEM, paid media (Google, LinkedIn, Meta), website management (WordPress/Webflow), and YouTube/video content strategy
• Demonstrated experience running or managing social media channels for a B2B brand — LinkedIn-heavy, with measurable follower growth and engagement metrics
• Experience marketing AI or tech products/platforms — ideally SaaS, AI tools, or professional services firms with a tech identity
• Proficiency with AI-powered marketing tools — e.g. HubSpot AI, Jasper, Surfer SEO, Synthesia, or equivalent for content, SEO, and campaign automation
• Experience working with or for US-based clients — understanding content tone, messaging cadence, and platform preferences of prospective clients
• Ability to manage video production pipelines — scripting, working with creators/agencies, YouTube channel management, short-form reels for LinkedIn/Instagram
• Working knowledge of marketing analytics platforms — Google Analytics 4, Search Console, LinkedIn Campaign Manager, and reporting dashboards
• Experience with website performance and CRO — A/B testing, landing page optimisation, conversion tracking
• Has built or contributed to a brand narrative around technology/AI — thought leadership content, whitepapers, webinars, or eminence-building campaigns

Requirements

• 5–8 years of hands-on digital marketing experience — SEO/SEM, paid media (Google, LinkedIn, Meta), website management (WordPress/Webflow), and YouTube/video content strategy
• Demonstrated experience running or managing social media channels for a B2B brand — LinkedIn-heavy, with measurable follower growth and engagement metrics
• Experience marketing AI or tech products/platforms — ideally SaaS, AI tools, or professional services firms with a tech identity
• Proficiency with AI-powered marketing tools — e.g. HubSpot AI, Jasper, Surfer SEO, Synthesia, or equivalent for content, SEO, and campaign automation
• Experience working with or for US-based clients — understanding content tone, messaging cadence, and platform preferences of prospective clients
• Ability to manage video production pipelines — scripting, working with creators/agencies, YouTube channel management, short-form reels for LinkedIn/Instagram
• Working knowledge of marketing analytics platforms — Google Analytics 4, Search Console, LinkedIn Campaign Manager, and reporting dashboards
• Experience with website performance and CRO — A/B testing, landing page optimisation, conversion tracking
• Has built or contributed to a brand narrative around technology/AI — thought leadership content, whitepapers, webinars, or eminence-building campaigns

Preferred

• Prior experience working directly with US-based clients and understanding content tone and platform preferences
• Ability to lead or contribute to thought leadership content such as whitepapers or webinars