Responsibilities

• Develop and implement a comprehensive digital marketing strategy that supports ONE DAYTONA’s brand objectives and drives consumer engagement.
• Manage all social media channels, including content creation, scheduling, and community engagement.
• Collaborate with internal teams, tenants, and consultants to develop integrated campaigns that promote events, retail offerings, and special initiatives.
• Create digital advertising campaigns including paid social, search, display, and geo-targeted media to drive awareness and visitation.
• Maintain and update the ONE DAYTONA website, ensuring timely and accurate information, SEO optimization, and visual quality.
• Oversee monthly email marketing campaigns and manage the consumer e-blast database.
• Track, analyze, and report on digital performance metrics, providing actionable insights to the leadership team.
• Support photography, videography, and drone content creation for digital and social use.
• Manage online directory listings, digital signage, and other consumer-facing digital touchpoints.
• Assist in the creation and management of content calendars and digital asset libraries.
• Partner with community organizations, tourism partners, and consultants to extend online reach and align messaging.
• Stay current on digital marketing trends, tools, and best practices to continually improve performance.
• Willingness to work nights, weekends, and holidays as required for event and activation support.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Minimum three (3) to five (5) years of experience in digital marketing or social media management.
• Preferred: Experience within retail, hospitality, or entertainment environments.
• Technical Skills: Proficiency in social media management tools, analytics platforms, Microsoft Office, and Adobe Creative Suite. Experience with Yardi and CMS platforms preferred.

Preferred

• Experience within retail, hospitality, or entertainment environments.

Benefits

• highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally.