Responsibilities

• Integrated campaigns and digital communications
• Integrate organizational priorities and marketing campaigns into digital channel plans with clear goals, audiences, messages, channel mix, timelines, and measurement.
• Own the technical end-to-end path from “someone sees it” to “someone takes action,” ensuring that messaging, creative inputs, landing page experience, and follow-up communications are optimized This includes ownership of building emails in Salesforce and regular editing and page creation in WordPress.
• Build repeatable approaches for lead generation and thought leadership events, such as webinars, downloadable resources, and events—so execution is consistent and continuous improvement is achieved.
• Ensure campaign work reflects audience behavior and insights, not assumptions, and that performance influences improvements.
• Demand generation, paid media, and optimization
• Collaborate with external agencies on paid media strategy and day-to-day management as needed across platforms (LinkedIn, Meta, Google), including targeting, budgeting, pacing, and iterative improvement.
• Establish and maintain a structured testing approach (audiences, creative, landing pages, channel mix), documenting what worked, what didn’t, and what changes next.
• Ensure audiences have the best user experience and get the information they need regardless of where they are in the funnel.
• Make budget recommendations and reallocate based on performance and organizational priorities.

Requirements

• Bachelor’s degree or related experience in marketing, digital technologies or similar relevant field
• 4-6 years of relevant experience in digital marketing or related field
• Ability to create a welcoming work environment for all.

Benefits

• Competitive compensation and excellent benefits including a robust PTO program: 18 days of PTO (increases to 20 days of PTO after three years of service) and 10 holidays; plus, we are closed December 25-January 1. Medical, dental and vision benefits offered, free life insurance, along with long-term and short-term disability, a 403b program with employer match, and 1 day of volunteer time off per month.