Responsibilities

• Develop and execute integrated digital marketing campaigns across website, mobile app, email, and paid advertising channels to drive ticket sales, engagement, and brand awareness
• Manage and optimize digital ad spend, ensuring campaigns meet KPIs and deliver strong ROI
• Utilize audience segmentation and retargeting strategies to engage existing and potential fans
• Stay ahead of emerging trends and work closely with vendors and agency partners to recommend new paid media opportunities
• Develop audience segmentation and personalization strategies to enhance fan engagement and ticketing revenue
• Partner with Business Intelligence team to track, analyze, and report on digital and email performance, making data-driven recommendations to improve results
• Oversee content strategy and execution for the Club’s website and mobile app, ensuring an optimized user experience
• Manage the CMS system, updating and maintaining high-quality content for ticketing, promotions, and fan engagement
• Work with the creative and production teams to ensure digital assets consistently align with brand standards and meet platform best practices for owned and paid channels
• Measure and report performance of all paid media, email, and website campaigns, assessing against key business objectives

Requirements

• Bachelor’s or Associate’s degree in Marketing, Business, Digital Media, or related field
• 2-5 years demonstrated experience in digital marketing, paid media, or performance marketing, preferably in sports or entertainment
• 1-3 years experience using content management systems for web/mobile app content
• Strong experience managing paid campaigns across Facebook Ads, Google Ads, and other digital platforms
• Proven expertise in email marketing – knowledge of Salesforce Marketing Cloud a plus
• Solid knowledge and use of measurement tools, including website analytic tools (e.g., Google Analytics)
• Demonstrated attention to detail, comfort with ambiguity, ability to manage change and balance competing/evolving priorities
• Proven experience simultaneously managing multiple projects and timelines
• Proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook, Teams) required; working knowledge of Adobe Suite (e.g. Photoshop) helpful
• Ability to work non-traditional hours including home matches, evenings, weekends, and some holidays as needed

Nice To Have

• Salesforce Marketing Cloud a plus
• Adobe Suite proficiency
• Experience in sports or entertainment marketing preferred