Manager, Digital Marketing

Dallas, TX (Remote)

Salary Not AvailableManager8+ years expFull time

Posted 5 months ago

Job Summary

Drive growth-focused digital marketing leadership by overseeing team performance, strategy execution, and cross-functional alignment to business goals.

  • Must-have: 8–10+ years of digital marketing with 4+ years in people management.
  • Standout: Track record in high-growth environments and cross-functional program leadership.

Job Description

Responsibilities

  • Lead, mentor, and grow the Digital Marketing team, ensuring alignment to business priorities, clarity of goals, and professional development
  • Foster a high-performance culture built on accountability, collaboration, and innovation
  • Drive digital marketing programs that directly fuel business growth through:
  • Recruiting and activating new affiliates in the affiliate program
  • Launching campaigns that generate trials of the platform
  • Executing ticket sales and promotional marketing for events and ongoing campaigns
  • Own the cadence and execution of promotional campaigns, ensuring the right customers receive the right message at the right time
  • Build and optimize customer lifecycle touchpoints, from lead capture to trial conversion to product adoption
  • Establish and monitor KPIs such as trial conversion and adoption metrics
  • Translate performance data into actionable insights, driving continuous optimization across channels
  • Provide regular reporting and executive-level insights that connect marketing performance to business outcomes

Requirements

  • 8–10+ years of experience in digital marketing, with at least 4+ years in a people management role
  • Demonstrated success leading digital marketing teams in high-growth environments
  • Proven track record of designing and executing strategies that drive measurable business outcomes
  • Strong expertise in paid digital channels, SEO/SEM, social, and marketing automation
  • Experience managing budgets, marketing operations, and cross-functional initiatives
  • Bachelor’s degree in Marketing, Business, or related field (MBA preferred)

Benefits

  • Collaborative Culture: Be part of a team that values creativity, innovation, and teamwork
  • Impactful Work: Shape the future of marketing for thousands of agencies worldwide
  • Career Growth: Opportunities to learn, grow, and advance in a dynamic, fast-growing company
HighLevel logo

HighLevel

Meet the AI-powered platform powering 2M+ agencies and businesses worldwide.⚡ Try it. Scale it. Own it. → https://www.gohighlevel.com/quick-linksOne white-labeled marketing app to rule them all. HighLevel is everything your business needs to succeed!Capture leads using our landing pages, surveys, forms, calendars, inbound phone system & more!Automatically message leads via voicemail, forced calls, SMS, emails, FB Messenger & more!Use our built in tools to collect payments, schedule appointments and track analytics!

Founded in 2018
Dallas, Texas, USA
1.9K employees (129 in marketing)

Funding

Total Funding
$60M
Last Raise
$60M
Private Equity, 2 years ago

Funding History

  • Apr 2024
    Private Equity
  • Nov 2021
    Private Equity • $60M

Traffic Signals

Monthly Visitors
8.5M
Monthly Google Ads Budget
$2.1M
Traffic Source Mix
Search
19.2%
Direct
74.9%
Referral
4.6%
Social
0.9%
Paid
0.3%

Headcount Trend

Current headcount: ~2K

Recent News

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Manager, Digital Marketing

HighLevel · Dallas, TX · Remote