Manager, Digital Marketing at Focused Image | Fairfax, VA

Focused Image

Manager, Digital Marketing

Fairfax, VA (On-site)

Salary Not AvailableManager3+ years expFull time

Posted 1 month ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own end-to-end B2B/B2G digital media programs by shaping channel strategy, translating insights into scalable architectures, and driving pipeline through testing, optimization, and measurement across paid social, programmatic, and CTV/OTT.

Own cross-channel media planning and testing to align audience objectives with pipeline outcomes.
Translate strategic and GTM insights into digital media architectures, flighting, and measurement dashboards for clear client recommendations.

Job Description

Responsibilities

Own channel strategy and media planning for B2B/B2G campaigns across: LinkedIn (including Lead Gen Forms, Conversation Ads, Matched Audiences/ABM, and remarketing); Programmatic display/video/audio via DSPs (PMPs, contextual, intent, and ABM segments); CTV/OTT (audience-based targeting, frequency management, brand safety, and VCR optimization); Paid social (e.g., Meta, X, YouTube, Reddit) aligned to audience and objective; Cross-channel remarketing and sequential messaging.
Translate brand and go-to-market insights from our strategic analysis into digital media architectures, audience frameworks, flighting, and testing plans.
Build and manage end-to-end campaign setups: UTM strategy, pixels/tags, conversion events, audiences, and QA in platforms and tag managers.
Support creative orchestration with designers/copywriters to brief, traffic, and iterate ads; run structured A/B and multivariate tests.
Own budget allocation, pacing, and bid strategies; optimize for quality, pipeline influence, and efficiency (e.g., VCR, CTR, CPA, viewability).
Establish measurement frameworks and dashboards; report performance and insights to clients and internal stakeholders with clear recommendations and next steps.
Ensure brand safety, suitability, and regulatory/contract compliance for government-related initiatives; uphold privacy and cookie-consent best practices.
Collaborate with account and PR teams on integrated campaigns, content calendars, and landing page/CRO improvements to increase conversion rates.
Support stakeholder evaluation new partners/technologies.
Support new-business efforts with media POVs, budgets, and case studies.

Requirements

3-5 years digital marketing experience with a strong focus on B2B demand generation; B2G experience highly preferred.
Proven, hands-on expertise executing and optimizing:
- LinkedIn Ads (Campaign Manager) for lead generation and ABM
- Programmatic display/video and CTV via DSP (e.g., StackAdapt, DV360, or similar)
- Cross-channel remarketing strategies
- Paid social platforms for upper/mid-funnel and lead gen
- Search Marketing
- Preferred SEO/GEO Experience
Strong analytics mindset: GA4 proficiency, UTM governance, audience segmentation, and conversion tracking; comfortable creating performance dashboards and telling a clear story with data.
Experience collaborating with creative teams and writing tight, actionable briefs; confident presenting strategy and results to clients.
Familiarity with CRM/marketing automation ecosystems (e.g., Salesforce, HubSpot, Marketo) and aligning MQL/SQL definitions with client teams.
Knowledge of brand safety, privacy, accessibility, and government-related considerations (e.g., suitability standards, Section 508 awareness for landing experiences).
Excellent project management skills; able to juggle multiple accounts, deadlines, and stakeholders.
Agency experience preferred.

Preferred

Certifications (LinkedIn Marketing Labs, The Trade Desk Edge Academy/IAB, GA4).
Experience with ABM platforms and intent data providers.
CRO tools (landing page builders, heatmaps, testing platforms).
Experience in our core industries: aerospace, technology, government service providers, engineering/construction, non-profits, consumer brands.

Focused Image

Focused Image is a full-service branding, marketing and digital firm. We offer complete, end-to-end communication solutions that enhance the value of our clients’ businesses and drive sales. Led by a team of communications experts and design professionals, we combine effective strategies with compelling creative to drive action.Our services include: Strategic Branding Brand Identity & Naming Public Relations Social Media Advertising Recruitment Communications Media Planning & Buying Integrated Launches & Campaigns Online and Print Design Website & Multimedia DevelopmentDuring our 40 years in business, we’ve refined a proprietary methodology for uncovering what makes an organization, product, or service unique, appealing, and relevant to its customers. With a clear understanding of that message, we craft award winning integrated communications programs that define an organization, differentiate it from its competition and deliver long-term value.

Founded in 1985

Fairfax, Virginia, USA

16 employees (6 in marketing)

www.focusedimage.com