Responsibilities

• Front-end development, maintenance, and continuous improvement (HTML, CSS, JavaScript — you’re doing it yourself, not just managing it).
• UI/UX optimization to cut friction, lift engagement, and drive conversion.
• Page design and publishing via Adobe Creative Suite.
• Structured A/B testing programs with measurable results.
• Comprehensive SEO strategy: on-page, technical, and off-page.
• Answer Engine Optimization (AEO) — getting F+C content surfaced in Google AI Overviews, ChatGPT, Perplexity, and the AI search surfaces that are replacing traditional results.
• Ongoing monitoring of rankings, crawl health, Core Web Vitals, and performance signals.
• End-to-end ownership of paid campaigns: Google Ads (Search, Display, Performance Max), PPC, and beyond.
• Budget management, bid strategy, creative rotation — with ROAS accountability.
• Attribution analysis to sharpen media mix and allocation.

Requirements

• 5+ years of progressive digital marketing experience in B2C or B2B2C environments.
• Hands-on front-end dev skills (HTML, CSS, JavaScript) — you implement, not just direct.
• Deep Google Ads expertise (Search, Display, Performance Max) and paid media fluency.
• Strong SEO and AEO knowledge, including technical SEO and AI search visibility.
• GA4 and Tag Manager proficiency; you build dashboards, not just read them.
• Adobe Creative Suite for web and landing page design.
• Experience managing outside agencies, freelancers, and contractors.
• A demonstrated track record of building and deploying AI-powered marketing tools.
• Strong analytical instincts and project management discipline.
• Background in home improvement, home décor, remodeling, or a related category.

Preferred

• HubSpot proficiency preferred.

Benefits

• comprehensive benefits package including health, dental, vision, 401(k), PTO and additional ancillary benefits.