Responsibilities

• Develop and execute global digital marketing programs that increase brand awareness, engage target Life Science audiences, and support qualified lead generation across key commercial markets.
• Lead social media strategy and execution , with a primary focus on LinkedIn, ensuring content alignment with business priorities, brand standards, and demand generation objectives.
• Manage paid digital advertising campaigns across LinkedIn, Google and other media channels, including audience targeting, campaign planning, budget management, execution, and optimization.
• Drive demand generation efforts by developing and implementing digital marketing initiatives that generate marketing-qualified leads and support pipeline growth for business development teams.
• Oversee marketing performance measurement and analytics , monitoring campaign effectiveness, channel effectiveness, engagement trends, and marketing contribution throughout the lead-to-opportunity lifecycle.
• Maintain and optimize marketing operations processes across CRM and marketing platforms, ensuring data accuracy, system effectiveness, and efficient lead management workflows.
• Manage lead generation and lead-routing activities , ensuring timely delivery of qualified leads to business development teams while maintaining CRM hygiene and reporting accuracy.
• Lead the global webinar program , including content planning, promotion, event execution, lead capture, performance reporting, and post-event follow-up to support thought leadership and pipeline generation.
• Support digital marketing strategy through audience research, and competitive insights . Identify opportunities to improve search visibility, content performance, and market positioning based on a combination of customer target audience, industry trends and strategic company goals.
• Partner with external agencies and internal stakeholders to deliver high-quality digital campaigns, content initiatives, and marketing programs that align with commercial objectives.

Requirements

• Minimum a bachelor’s degree in marketing, Business, Communications, or a related field
• Minimum 5-6 years of experience in marketing and a specialty in digital for at least 3 years.
• Proven ability to manage social media programs, digital media activities, draft marketing content for various channels (LinkedIn, blog, email, website)
• Experience in managing agency teams and working with internal and external stakeholders collaboratively and professionally to achieve key business goals
• Excellent writing and editing skills; strong executive communication and presentation skills
• Skills for basic design work in Adobe or Canva programs
• Experience working with CRM and CMS platforms like Salesforce and HubSpot

Preferred

• Experience in the life sciences or biotech industry
• Ability to perform competitive analysis and create digestible presentations for Marketing and Executive Leadership groups
• Existing understanding of LinkedIn algorithm trends, and targeting within this platform
• Experience working with global teams and understanding cultural differences

Benefits

• We offer a comprehensive Total Rewards package that may include annual bonus opportunities, paid time off, medical, dental and vision coverage, parental leave, education assistance, employee referral and recognition programs, and additional wellbeing benefits. Eligibility and benefits may vary based on role, location, and employment status.