Manager, Digital Marketing Coordination

New York City, NY (Hybrid)

$127K/yr – $138K/yrManager5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own governance and operation of the enterprise email program and audience workflows, driving approvals, training, and platform governance while aligning cross-team campaigns and donor experiences.

  • Digital governance and approvals: enforce messaging standards and cross-team signoffs to avoid overlap.
  • Audience and data collaboration: prioritize datasets, segmenting audiences, and avoiding duplicates for outreach.
  • Lifecycle automation: help build and optimize welcome to re-engagement journeys that lift retention in the first 30 60 and 90 days.

Job Description

Responsibilities
  • Monitor, manage and approve enterprise-wide email marketing calendars to prevent over-communication across the organization and ensure proper messaging prioritization.
  • Collaborate with internal teams to prioritize and manage data sets and audiences, ensuring aligned and non-duplicative outreach.
  • Collaborate with internal teams to ensure requesting teams have secured appropriate approvals on content
  • Develop and deliver training sessions (e.g., guides, tutorials, FAQs) for employees tasked with using an enterprise-wide email platform (Engaging Networks) for fundraising and engagement campaigns, ensuring adherence to best practices and platform functionalities.
  • Oversee and help enforce digital communications governance policies, ensuring that all outgoing communications comply with organizational digital guidelines for various teams across the organization.
  • Develop strong collaborative partnership with the Communications, Stewardship, Private Philanthropy, and Partnership teams to support their implementation of tailored content as needed.
  • Liaise with cross-functional teams to dispense final approvals and uphold email best practices and quality assurance on all deployed content, particularly with teams new to mass-market communications.
  • Effectively communicate technical information to non-technical audiences
  • Provide support and serve as a point of contact for email platform-related inquiries, troubleshooting issues, and offering guidance to users to maximize their effectiveness in executing digital communications to donors.
  • Collaborate with relevant departments and team members to stay informed about platform updates, new features, and organizational communication strategies, incorporating knowledge into training sessions and ensuring consistent and complimentary digital communication practices across the organization.
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USA for UNHCR

USA for UNHCR helps and protects refugees and people displaced by violence, conflict and persecution. Supporting UNHCR – the UN Refugee Agency – and its partners, we provide lifesaving essentials including shelter, water, food, safety and protection. Around the world, we help refugees survive, recover and build a better future.Together, we give refugees the hope they deserve, restore their dignity and help them rebuild their lives.Established by concerned American citizens, USA for UNHCR is a 501(c) (3) non-profit organization, headquartered in Washington, D.C.Connect with USA for UNHCR: - Facebook: USA for UNHCR - X: @UNRefugeeAgency - Instagram, TikTok and Threads: @USAforUNHCR

Founded in 1950
Washington, District of Columbia, USA
179 employees (21 in marketing)

Traffic Signals

Monthly Visitors
214.9K
Monthly Google Ads Budget
$73.6K
Traffic Source Mix
Search
52%
Direct
38.4%
Referral
6.8%
Social
1.7%
Paid
1%

Headcount Trend

Current headcount: ~179

Marketing Team

Marketing Team Size
20 (11% of company)
Median Career Experience
12 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Grant, 5 years ago

Funding History

  • Oct 2020
    Grant

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