Responsibilities

• Lead the strategy, oversight, and optimization of global paid digital campaigns, primarily on LinkedIn, with additional execution across Display, Demandbase, Google Ads, Meta, and direct publisher partnerships
• Develop campaign plans, including audience strategy and platform execution aligned to business objectives
• Oversee campaign budgets, forecasting, and vendor management
• Ensure strong execution standards across in-flight campaigns, stepping in to assess and optimize performance where needed
• Serve as the paid media lead for Market Reputation and Talent Acquisition teams
• Ensure strategic alignment and clear prioritization across global stakeholders
• Confidently represent paid digital strategy, delivering clear recommendations and performance updates
• Drive cross-regional coordination and maintain continuity across teams
• Lead cross-platform performance analysis and translate results into actionable insights
• Synthesize data into clear narratives that inform investment decisions and future strategy

Requirements

• Proven ability to lead multiple concurrent global digital campaigns end-to-end, aligning strategy, execution, and measurement to business objectives
• Strong experience translating performance data into strategic recommendations and business insights
• High degree of ownership with strong prioritization and decision-making skills in fast-paced, matrixed environments
• Deep expertise across paid media platforms including LinkedIn Ads, Meta, Google Ads, and direct publisher partnerships
• Experience managing workflows and campaign execution using project management tools (e.g., Trello, Kapost)
• Demonstrated ability to mentor and guide junior team members
• Hybrid model requirement: in-office presence at least 2 days per week in Chicago

Preferred

• Experience contributing to annual or multi-quarter media planning and budget forecasting
• Background working in a global, matrixed organization
• Exposure to brand and reputation campaigns in addition to performance marketing
• Ability to quickly assess and optimize existing campaign portfolios

Benefits

• Bain & Company's Comprehensive Benefits Program Includes - 100% employer-paid medical, dental, and vision premiums for employees
• Generous paid time off, including parental leave and holidays
• Paid life and long-term disability insurance
• Annual fitness reimbursements