Responsibilities

• Define and own the digital marketing strategy across paid and owned channels and aligned to pipeline and revenue objectives.
• Partner cross-functionally with Demand Generation, Content, Creative, Product Marketing, and Revenue to ensure a cohesive, high-performing digital presence across all channels.
• Oversee strategy and execution of multi-channel digital marketing campaigns
• Provide guidance on management of campaigns end-to-end: targeting, creative briefing, bid strategy, and optimization.
• Maintain accountability for pipeline contribution and other key metrics from paid channels.
• Lead SEO strategy (technical, on-page, and content-driven) in close collaboration with Content Marketing.
• Direct website operations and ongoing performance enhancements to increase conversion rates.
• Champion a data-first culture: establish dashboards, define attribution models, and translate insights into action
• Manage and develop a team of two direct reports, fostering a high-performance culture through clear expectations, regular feedback, and professional growth opportunities.
• Foster cross-functional collaboration by aligning stakeholders, encouraging open communication, and driving accountability across teams.

Requirements

• Minimum 7 years of marketing experience with progressive responsibility, including senior-level roles or equivalent experience.
• Proven experience in digital marketing leadership with expert understanding of digital marketing channels, including SEO, paid search, paid social, programmatic display, and content syndication.
• Data-driven and strategic with experience across B2B digital channels and proven ability to drive revenue through digital marketing.
• Experience in a rapidly scaling business, managing multiple campaigns/tests to identify the most effective growth channels.
• Proven track record of scaling performance marketing channels to deliver multi-year business growth.
• Experience leading cross-functional teams to launch high-impact initiatives.
• Excellent listening, presentation, and communication skills.
• Familiarity with Salesforce.com or other CRM tools, and marketing automation platforms.
• Prior experience in financial services or a FinTech environment is a plus.

Preferred

• Prior experience in financial services or a FinTech environment is a plus.

Benefits

• AvidXers get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits.
• At AvidXchange, we are building more than a tech company – we are building an experience.
• AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
• 18 days PTO*
• 11 Holidays (8 company recognized & 3 floating holidays)
• 16 hours per year of paid Volunteer Time Off (VTO)
• Competitive Healthcare
• High Deductible Health Plan Option that has $0 monthly premium for teammate-only coverage
• 100% AvidXchange paid Dental Base Plan Coverage
• 100% AvidXchange paid Life Insurance