Manager, Digital Growth at Municipal Credit Union | New York, USA | $93K/yr – $156K/yr

Municipal Credit Union

Manager, Digital Growth

New York, USA (Hybrid)

$93K/yr – $156K/yrManager6+ years expFull time

Posted 3 months ago

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Job Summary

Drive MCU's digital growth strategy across online and mobile channels to boost member adoption and retention.

Own the Digital Growth Roadmap and cross-channel funnel optimization.
Must-have: 6+ years in digital banking/fintech with supervisory experience.
Standout: cross-functional collaboration with measurable ROI improvements.

Job Description

Drive MCU's digital growth strategy across online and mobile channels to boost member adoption and retention.

Responsibilities

Lead the creating of the MCU’s Digital Growth Roadmap, ensuring alignment with enterprise new member, deposit, lending, and engagement goals.
Develop and implement adoption and engagement campaigns to drive utilization of digital features such as card controls, P2P payments, mobile deposit, and direct deposit setup.
Define, monitor, and report on digital channel KPIs (member adoption, activation, conversion, and retention).
Collaborate with Marketing, Digital Operations, and IT to deliver optimized onboarding flows, cross-sell journeys, and member lifecycle campaigns.
Analyze funnel performance including OAO completion rates, abandoned applications, and conversion by member segment.
Partner with the Digital Growth Analyst to interpret data, identify performance trends, and recommend actionable improvements.
Develop annual growth plans, forecasts, and campaign calendars aligned with MCU’s strategic goals.
Present channel performance and ROI updates to senior leadership.
Contribute to a culture of innovation, measurement, and continuous improvement.

Requirements

Bachelor’s Degree in management, technology, marketing or related field required.
6+ years of experience in digital banking, fintech, or financial services, with at least 4 years in a management or supervisory role.
Experience with Digital Banking Platform required.
Experience with digital account opening software and third-party integrations (WithClutch, Plaid, Alloy)
Knowledge of banking regulations and compliance practices.
Demonstrated ability to analyze data, develop insights, and propose solutions.
Ability to manage competing priorities and deliver results in a high-volume environment.
Member-focused, self-motivated, and collaborative.

Preferred

Demonstrated experience managing digital adoption or lifecycle marketing programs.
Knowledge of digital banking ecosystems (Alkami, Clutch, Visa DPS, Plaid, Alloy).
Strong analytical, project-management, and communication skills.
Experience leveraging campaign data to drive optimization and measurable outcomes.
Member-centric mindset with demonstrated collaboration across cross-functional teams.
Data-driven decision-maker with a focus on results and continuous improvement.

Benefits

Benefits for this position include Medical, vision, dental, life, and disability insurance, flexible paid time off and 11 paid holidays annually.

Municipal Credit Union

Municipal Credit Union has been serving the financial needs of our members since 1916. The credit union was chartered in response to the concern of New York City Mayor, John Purroy Mitchel, who wanted city employees to have a way to save at reasonable rates and a low cost borrowing alternative to loan sharks.MCU started out with one branch in the Municipal building using handwritten ledgers. At the end of the first year, nineteen charter account holders had combined deposits of $570. Today, we have 16 branches, over 630,000 members and $4.7 billion in assets.Our corporate mission is to build lifetime quality financial relationships with each member by providing competitive products and excellent service.Equal Housing Opportunity Lender. Federally Insured by NCUA.

Founded in 1916

New York, New York, USA

747 employees (20 in marketing)

www.nymcu.org