Responsibilities

• Define and own the digital content playbook across web and app experiences — including but not inclusive to homepage, landing pages, education content, and campaign integration
• Partner with Integrated Marketing to translate campaign briefs into compelling onsite and in-app experiences that reflect brand priorities and drive engagement.
• Manage the end-to-end content lifecycle planning, intake, QA, deployment, and post-launch performance tracking.
• Update and adapt creative assets for digital placement (e.g., resizing imagery, updating copy overlays, optimizing for mobile) using Figma or Adobe Creative Suite.
• Establish content intake and approval processes that ensure quality, efficiency, and speed-to-market.
• Partner with internal team on the development of personalization and dynamic content strategies across digital properties.
• Partner with analytics and CRM teams to measure content performance in Google Analytics 4 (GA4), identify optimization opportunities, and inform future strategy.
• Build and maintain reports using SFCC, GA4, Power BI, and Tableau to track demand performance indicators and analyze digital behavior and trends to generate actionable insights.
• Build and document Standard Operating Procedures (SOPs) for content creation, version control, and digital publishing.
• Build and maintain modular content frameworks and reusable asset libraries to enable scalable, audience-driven experiences.