Responsibilities

• Execute integrated, multi-channel marketing campaigns supporting audience acquisition, engagement, and conversion across IHS brands, with a primary focus on ScholarsEdge.
• Build, launch, and optimize paid media campaigns across platforms such as Google Ads, LinkedIn, and Meta.
• Implement A/B testing, audience targeting, and budget adjustments to improve campaign performance.
• Contribute to campaign planning and progressively take on ownership of discrete campaigns or channels based on performance and demonstrated capability.
• Develop and produce digital content aligned with campaign and brand objectives, including written, visual, and platform-specific formats.
• Adapt messaging for different audiences and channels while maintaining consistency across IHS and ScholarsEdge brands.
• Support content distribution across email, social media, and web channels.
• Maintain and update web and landing page content across IHS properties, including ScholarsEdge.
• Execute improvements to user flows, landing pages, and conversion pathways to support campaign goals.
• Monitor and report on campaign and channel performance using analytics and marketing platforms. Build and maintain dashboards to track key performance indicators.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 3+ years of experience in digital marketing or content marketing with a strong emphasis on hands-on execution.
• Demonstrated experience building and managing paid media campaigns (e.g., Google Ads, LinkedIn, Meta), including campaign setup, testing, and optimization.
• Proficiency with digital marketing and analytics tools, such as Google Analytics (GA4), marketing automation platforms (e.g., Salesforce, HubSpot), and content management systems.
• Experience with A/B testing, conversion optimization, and performance-driven marketing approaches.
• Strong writing and editing skills, with the ability to adapt content across audiences and channels.
• Ability to manage multiple projects and priorities in a cross-functional environment.

Preferred

• Experience supporting the growth of a digital platform, product, or online community, especially in academia.
• Experience working across multiple brands or initiatives within a shared marketing function.
• Experience in nonprofit, academic, or mission-driven organizations.
• Familiarity with SEO and content optimization practices.

Benefits

• We have a flexible, professional, open office environment that encourages innovation and entrepreneurship and provides substantial opportunity for professional growth.
• Salary is competitive and will be commensurate with experience.
• IHS provides exceptional benefits to all employees, including health and dental insurance coverage (which includes paying 100% of the health and dental insurance premium for individuals), health savings accounts, long-term disability and life insurance, a 403(b) retirement savings program, a parking permit and 12 free tuition credit hours annually at George Mason University.