Responsibilities

• Content Strategy & Execution
• Define and own the digital content playbook across web and app experiences — including but not inclusive to homepage, landing pages, education content, and campaign integration
• Partner with Integrated Marketing to translate campaign briefs into compelling onsite and in-app experiences that reflect brand priorities and drive engagement.
• Manage the end-to-end content lifecycle planning, intake, QA, deployment, and post-launch performance tracking.
• Update and adapt creative assets for digital placement (e.g., resizing imagery, updating copy overlays, optimizing for mobile) using Figma or Adobe Creative Suite.
• Establish content intake and approval processes that ensure quality, efficiency, and speed-to-market.
• Partner with internal team on the development of personalization and dynamic content strategies across digital properties.
• Partner with analytics and CRM teams to measure content performance in Google Analytics 4 (GA4), identify optimization opportunities, and inform future strategy.
• Build and maintain reports using SFCC, GA4, Power BI, and Tableau to track demand performance indicators and analyze digital behavior and trends to generate actionable insights.
• Operational Leadership

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field (or equivalent experience).
• 5+ years of experience in digital content operations, eCommerce, or marketing, ideally within an omnichannel retail environment.
• Proven ability to design, document, and execute efficient content workflows and processes that scale across teams.
• Proficiency with Figma, Adobe Products, and basic creative editing for content asset updates (e.g., resizing or creating images, updating text layers, ensuring mobile optimization).
• Strong project management skills with experience using workflow tools such as Workfront, Jira, or similar platforms.
• Exceptional communication, problem-solving, and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Analytical mindset with experience using performance data to improve digital experiences.

Preferred

• Experience with or exposure to content management system implementation or migration projects.
• Familiarity with eCommerce, education/learning content, or vendor-supported marketing programs.
• Background in modular content, personalization strategy, or digital transformation initiatives.

Benefits

We offer a competitive salary and outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match. In addition, associates of SBH may take advantage of our in-house salon with complementary services and a varied selection of food options at our corporate campus. Also, featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!