Responsibilities

• Own the regional commercial content plan, translating business priorities and property needs into a clear programme of activity, while establishing standards, templates, governance frameworks and review processes.
• Write, edit and optimize commercial website content across the portfolio and selected third-party platforms, applying SEO, UX/CX writing and accessibility best practices.
• Develop performance-focused content for CRM programmes, automated customer journeys, email campaigns, paid social, display advertising and other digital media channels.
• Use behavioural, SEO, conversion and content performance data to identify optimization opportunities, develop recommendations and support experimentation and A/B testing.
• Lead content quality assurance, audits, compliance and accessibility reviews, ensuring alignment with brand, legal and WCAG requirements across written and visual content.
• Act as the regional digital content specialist, partnering with global, regional and property stakeholders to support localization, share best practices and evaluate emerging opportunities in AI-enabled content, personalization and content governance.

Requirements

• You bring significant experience in digital content, commercial copywriting, content marketing or a related discipline, ideally within premium consumer, hospitality, travel, lifestyle or luxury brands.
• You have developed high-performing content across websites, CRM and email programmes, paid social and digital advertising channels.
• You have strong knowledge of SEO principles, UX writing methodologies, customer experience content strategies and WCAG accessibility standards.
• You are experienced in CRM lifecycle communications, content-led experimentation, A/B testing and performance optimization, with the ability to translate insights into actionable recommendations.
• You are proficient in working with CMS, CRM, analytics, project management and digital marketing platforms, and can manage multiple stakeholders, markets and priorities in a fast-paced environment.
• You demonstrate exceptional written English, editing, proofreading and content quality management skills.

Preferred

• Experience in localization, translation management or international markets, and a relevant bachelor’s degree, would be advantageous.

Benefits

• medical coverage, retirement benefits, paid time off, complimentary room nights, learning and development opportunities, global career opportunities, and industry-leading paid parental leave