Responsibilities

• Drive the digital public relations strategy to enhance brand equity and accelerate retail and e-commerce growth.
• Partner directly with global communications teams in Paris to localize and execute global strategies across regional markets for North America.
• Collaborate cross-functionally with advertising, merchandising, e-commerce and events teams to ensure a cohesive brand narrative aligned with seasonal buys and to identify high-impact PR opportunities.
• Cultivate and maintain high-level relationships with key editors, journalists, stylists, and digital media platforms across top-tier digital and social media outlets.
• Secure premium editorial coverage, features, and brand profiling that align with the Maison's positioning and seasonal storytelling.
• Manage proactive and reactive media pitching, directing strategic outreach initiatives.
• Oversee the management of digital assets, press collateral, and brand communication tools across all product categories.
• Manage press samples, loan requests, and sample tracking for editorial shoots, digital projects, and special initiatives.
• Draft press texts, talking points, and media alerts reflecting the brand's tone of voice and editorial guidelines.
• Direct the analysis and distribution of daily, weekly, and campaign-level digital press impact reports.

Requirements

• 5+ years of public relations experience within the luxury fashion or lifestyle sector, with a heavy emphasis on Digital PR and communications
• Deep, authoritative understanding of the fashion and digital media landscape
• Exceptional communication and interpersonal skills, with the ability to influence stakeholders at all organizational levels
• Advanced planning, organizational, and project management skills with rigorous attention to detail
• Absolute discretion in handling confidential, sensitive, and high-profile brand information
• Advanced proficiency in Microsoft Office programs (Excel, PowerPoint, Word) and industry platforms such as FGPS, DMR and social media monitoring tools
• Proven, demonstrable track record of securing high-profile placements with top-tier national and regional media outlets

Benefits

• medical, dental, vision
• Flexible Spending Accounts
• short and long-term disability
• employee discount program
• various paid time off
• volunteer time off
• holidays
• mental health and wellbeing support
• family friendly benefits
• reproductive health care