Responsibilities

• Responsible for digital commerce growth at key customers, working closely with the brick-and-mortar team to ensure optimization of PDP, retail media, search strategy, and digital shelf management.
• Lead the development and execution of customer-specific omnichannel marketing strategies, integrating digital, in-store, and promotional tactics.
• Collaborate with brand and partnerships teams to bring co-partnerships and key tentpole moments to life at retail to drive digital conversion.
• Partner with Sales, Category Management, and Brand Marketing to identify customer opportunities and translate insights into actionable marketing plans.
• Collaborate with external agencies and internal stakeholders to ensure seamless execution of customer programs.
• Monitor and analyze program performance, leveraging data to optimize campaigns and inform future strategies.
• Own & manage budget allocation and ensure efficient use of resources across customer programs.
• Lead marketing operations for the digital commerce/omni team to ensure organization and clear reporting.

Requirements

• 5+ years of experience in customer marketing, shopper marketing, or eCommerce strategy within CPG, retail or agency.
• Strong understanding of retailer ecosystems and omnichannel shopper behavior.
• Proven ability to lead cross-functional initiatives and manage external partners.
• Experience with retail media networks and digital shelf optimization. (e.g., Walmart Connect, Amazon Ads, Kroger Precision Marketing, salsify, syndigo).
• Analytical mindset with experience using data to drive decisions and measure impact.
• Experience working with syndicated data tools (e.g., Nielsen, Circana).
• Familiarity with retailer-specific platforms
• Strategic thinker with a passion for innovation and consumer experience.

Benefits

• Top Reasons To Work At Bimbo Bakeries USA
• Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match