Responsibilities

• Lead digital commerce strategy and execution, driving incremental revenue growth and retailer performance across key digital commerce platforms.
• Partner with Media Managers to ensure digital commerce investments are fully integrated into broader brand media strategies and plans.
• Serve as the internal subject matter expert and retailer champion for Amazon, providing strategic guidance on DSP, search, audience targeting, content, measurement, and platform capabilities.
• Collaborate with Shopper Marketing, Sales, Brand, Digital Content, Earned & Social, and agency partners to develop integrated commerce strategies that support business, retailer, and brand objectives.
• Support retailer-specific initiatives, tentpole activations, Joint Business Plan priorities, and enterprise growth opportunities in partnership with commercial teams.
• Guide the planning, execution, and optimization of retail media and digital commerce campaigns across retailer platforms and media networks.
• Utilize data, analytics, and marketplace insights to identify opportunities, optimize performance, and inform strategic recommendations.
• Lead performance reporting and business reviews, translating complex data into actionable insights and recommendations that drive commercial outcomes.
• Embed digital commerce best practices into media planning, campaign development, creative briefs, and activation strategies to improve effectiveness across the consumer journey.
• Partner with internal and external stakeholders to evaluate new technologies, platforms, measurement capabilities, and innovative approaches that can accelerate growth.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 6+ years of experience in digital media, including expertise in digital commerce with specific Amazon experience
• Proven success in developing and executing digital marketing campaigns
• Deep understanding of digital advertising platforms and analytics tools; familiarity with Amazon Marketing Cloud
• Strong leadership, communication, and analytical skills with the ability to collaborate effectively across departments and influencer stakeholders at all levels
• Strategic thinker with a creative mindset and passion for staying ahead of industry trends and innovations
• Ability to thrive in a fast-paced environment and manage multiple projects in a highly matrixed organization

Benefits

• Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program. This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave. On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family. We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.