Responsibilities

• Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections
• Ensure strategy and approach is integrated with other media
• Evaluate new ad and targeting products
• Lead status calls with partners and client teams
• Key contact for clients, ensuring prompt and clear responses to client questions and requests
• Build, or assist in crafting, POVs on technologies, platforms, best practices, and creative opportunities
• Oversee implementation of Awareness and DTC media plans
• Check for accuracy, timeliness and quality of launches, optimizations, and tests
• Coordinate with team members to prioritize planned and ad hoc deliverables
• Help refine internal processes to improve workflow and train new team members

Requirements

• Minimum of 3+ years of experience in a Digital Strategy or Activation role
• DTC experience strongly preferred - Client facing experience
• Bachelor’s degree (preferably in Business, Marketing, or Management & Entrepreneurship)
• Experience managing and mentoring at least one team member, providing thought leadership to junior team members
• Must be comfortable analyzing and presenting data - experience effectively using Excel & PowerPoint required
• Collaborative nature and experience with media owners, agency business units, and creative agency partners
• Thorough knowledge of the principles of marketing/advertising, understanding of media concepts and creative requirements

Benefits

• Health insurance, vision insurance, dental insurance
• 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account
• Vacation days, sick days, personal days, paid parental leave
• Paid medical leave, STD/LTD insurance benefits