Responsibilities

• Strategy and planning: Develop recommendations based on media and marketing objectives, referencing historical data to develop spend and performance projections
• Ensure strategy integrated with other media
• Evaluate new ad and targeting products
• Lead status calls with partners and client teams
• Key contact for clients, ensuring prompt and clear responses
• Build, or assist in crafting, POVs on technologies, platforms, best practices, and creative opportunities
• Execution Management: Oversee implementation of Awareness and DTC media plans
• Check for accuracy, timeliness and quality of launches, optimizations, and tests
• Coordinate with team members to prioritize planned and ad hoc deliverables
• Help refine internal processes to improve workflow and train new team members
• Lead billing process
• Reporting & Insights: Provide clear and concise highlights and actionable insights
• Uncover new targeting/bidding opportunities to buy more efficiently and better understand the outcomes we drive for clients