Responsibilities

• Lead the development and execution of video investment strategies across linear TV, CTV/OTT, and online video platforms (e.g., YouTube, programmatic video).
• Manage end-to-end media buying process, including planning, negotiation, placement, and performance tracking.
• Collaborate with strategy, planning, analytics, and client service teams to ensure campaigns meet business goals.
• Analyze campaign performance and provide actionable insights, optimization recommendations, and post-campaign reporting.
• Maintain strong relationships with media vendors, publishers, and technology partners to secure value and innovation opportunities.
• Monitor marketplace trends, emerging platforms, and audience behaviors to inform investment strategies.
• Oversee budget allocation and ensure campaigns are delivered within financial parameters.
• Mentor and manage junior team members, providing guidance on best practices and career development.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field.
• 4–7+ years of experience in media planning/buying, with a focus on video investment.
• Strong understanding of the video landscape, including linear TV, streaming (CTV/OTT), and digital video ecosystems.
• Experience with media tools and platforms (e.g., Nielsen, Comscore, DV360, The Trade Desk).
• Proven ability to negotiate and manage vendor relationships.
• Strong analytical skills with proficiency in Excel and data interpretation.
• Excellent communication, presentation, and organizational skills.

Preferred

• Experience working within an advertising agency environment.
• Familiarity with audience targeting, programmatic buying, and attribution models.
• Ability to manage multiple clients and deadlines in a fast-paced environment.
• Leadership experience or interest in team management.

Benefits

• benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.