Manager, Digital Activation

Responsibilities

• The Manager, Programmatic will help to deliver our clients’ business objectives through bespoke and insight rooted digital programs.
• This individual is the day-to-day liaison between the client, account team, and the digital media community.
• They will build and maintain strong relationships with the media vendor community to ensure that our clients get premium access to opportunities and that our plans are the most innovative in the industry.
• They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
• They will be tasked to manage up to director level and supervise the analyst’s day-to-day activities making sure that their growth as digital media professionals is of utmost importance.
• - Challenges the norm and seeks out innovative approaches to execution media across digital partners/platforms
• - Takes nothing at face value and pushes partners to elevate and innovate programs creating first-to-market experiences
• - Analyze historical and current campaign results to optimize learning and ensure continuous improvement
• - Process and analyze competitive media activity in the marketplace
• - Oversee the buying & implementation of Digital campaigns, coordinating internal resource, setting best practice and working on planning frameworks

Requirements

• 3+ years of work experience; recent and proven experience in programmatic execution/planning and activation required; other digital advertising, such as search and/or social, is a plus
• Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
• Experience in nuanced products and processes, such as SPO and Programmatic OTT
• Successful client-facing experience as well as experience with managing external partner relationships
• Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific, but experience with other ad servers is a plus)
• Experience optimizing programmatic campaigns across DSP, SSP, DMP, and Ad Serving platforms.
• Strong Inventory Curation POV’s and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
• Negotiation skills for planning efficient data and inventory deals with publisher partners
• Confident in analyzing and acting on marketing data
• Experience in development and training of junior team members

Benefits

• Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.