Manager, Digital Acquisition, Marketing & Engagement

Responsibilities

• Is accountable for developing and optimizing an integrated search discovery strategy across paid search, organic search (SEO), and AI/answer engine search (AEO/GEO), with the objective of increasing Focus on the Family's visibility and constituent engagement across digital properties.
• Is accountable for the optimization of paid search opportunities, both revenue-generating and ministry-focused, that lead to constituent engagement across Focus on the Family digital properties.
• Designs and executes campaign strategies across Google Ads accounts, campaigns include ministry-focused, Ecommerce, Google Grant, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
• Designs and executes campaign strategies across Meta Ads and other social media ad accounts, campaigns include ministry-focused, Ecommerce, and Fundraising, to maximize stewardship and the effectiveness of every dollar invested.
• Designs and executes A/B tests using a rapid test-and-learn approach to continuously optimize ad performance and post-click user engagement.
• Proactively contributes to campaign budgets; manages execution against campaign strategies by optimizing spending during campaigns; and reports on results and learnings after campaigns conclude.
• User Google Analytics and other reporting tools to ensure user behavior and engagement from marketing efforts is tracked properly and deeply understood behavior beyond ad platform reporting.
• Leads foundational SEO research using Semrush or equivalent platforms to identify constituent search demand, search intent, keyword opportunities, competitive search gaps, content opportunities, organic search trends, and areas where existing content can be improved to increase discoverability and engagement.
• Leads Answer Engine Optimization (AEO/GEO) research and measurement using AI-search intelligence platforms to understand how Focus on the Family, its ministries, resources, priority topics, and offers are represented across AI answer engines.
• Monitors AI-search visibility, share of voice, prompt performance, competitor presence, citations, sentiment, and brand accuracy, and translates findings into recommendations for content development, optimization, digital PR, earned media, and other strategies that improve Focus on the Family's authority and discoverability in AI-generated answers.

Requirements

• Bachelor's Degree in Business, Marketing, or another related field.
• 5-7 years of experience in digital marketing.
• Demonstrated performance in “winning” in particular keyword spaces against primary competitors required.
• Google Ads Advanced Certification.
• Google Analytics Advanced Certification.
• Experience executing and analyzing paid search marketing strategies.
• Experience with web analytics tools, particularly Google Analytics.
• Demonstrated experience with SEO research platforms such as Semrush, including keyword research, competitor analysis, keyword/content gap analysis, search intent, and organic performance analysis.
• Experience with or demonstrated ability to rapidly develop expertise in AI-search/AEO/GEO visibility and optimization platforms, including prompt research, AI visibility measurement, citation analysis, competitive benchmarking, sentiment, and AI brand accuracy monitoring.
• Working knowledge of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), AI search behavior, and the evolving relationship between traditional search engines and AI answer engines.

Benefits

• Norton LifeLock ID Theft Coverage
• Legal Shield/ID Shield Coverage
• AFLAC
• 403B Retirement Plan
• Vacation Time & Vacation Payout
• Sick Time
• Holidays
• Service Awards
• Community Service Days
• Bookstore Discount