Manager, Demand Generation at CompTIA Human Resources | USA | $84K/yr – $100K/yr

Manager, Demand Generation

USA (Remote)

$84K/yr – $100K/yrSenior Level5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own revenue-driven demand-gen engine across verticals with AI-assisted planning, orchestration, and measurement to accelerate pipeline and conversion.

Campaign architecture and ownership spanning multiple verticals
Pipeline targets, cross-functional handoffs, and funnel optimization

Job Description

Responsibilities

Design and own end-to-end, revenue-driven campaign architecture across verticals
Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
Own marketing-sourced pipeline targets and optimize performance against them
Improve lead flow and Sales alignment to maximize conversion
Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
Define measurement frameworks and track performance across campaigns and funnel stages
Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion
Own campaign orchestration, tracking, and attribution systems to enable performance visibility
Utilize data to drive decisions and continuously enhance reporting and measurement capabilities

Requirements

5+ years in demand generation, growth marketing, or B2B campaign management
Hands-on experience with campaign orchestration and analytics platforms
Proven track record of building and scaling pipeline-generating marketing campaigns
Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
Experience designing multi-channel campaigns tied to revenue outcomes
Strong analytical mindset with experience using data to optimize performance
Experience aligning closely with Sales on pipeline quality and handoff processes
Ability to operate both strategically (campaign design) and tactically (execution & optimization)
Experience working cross-functionally with vertical leads, content and ABM teams
Comfort owning targets, forecasting contribution, and defending performance