Responsibilities

• Design and own end-to-end, revenue-driven campaign architecture across verticals
• Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
• Own marketing-sourced pipeline targets and optimize performance against them
• Improve lead flow and Sales alignment to maximize conversion
• Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
• Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
• Define measurement frameworks and track performance across campaigns and funnel stages
• Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion
• Own campaign orchestration, tracking, and attribution systems to enable performance visibility
• Utilize data to drive decisions and continuously enhance reporting and measurement capabilities

Requirements

• 5+ years in demand generation, growth marketing, or B2B campaign management
• Hands-on experience with campaign orchestration and analytics platforms
• Proven track record of building and scaling pipeline-generating marketing campaigns
• Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
• Experience designing multi-channel campaigns tied to revenue outcomes
• Strong analytical mindset with experience using data to optimize performance
• Experience aligning closely with Sales on pipeline quality and handoff processes
• Ability to operate both strategically (campaign design) and tactically (execution & optimization)
• Experience working cross-functionally with vertical leads, content and ABM teams
• Comfort owning targets, forecasting contribution, and defending performance

Benefits

• Health, Dental, and Vision Insurance & FSA/HSA Plans
• Performance bonus up to 10% of base salary
• Unlimited PTO & 15 Paid Holidays
• Flexible Schedules & Summer Hours
• 12 weeks of Paid Parental Leave
• Sponsored Costco or Sam’s Membership
• 401K Retirement Plan with 6% company match
• Spot Bonuses for going above & beyond
• Tuition Reimbursement
• Home Office Allowance