Responsibilities

• Own the demand generation strategy and execution for AutoVitals, focused primarily on paid search and digital advertising to drive qualified inbound pipeline
• Build, manage, and continuously optimize Google Ads campaigns targeting auto repair shop owners and operators
• Develop email nurture programs to move leads through the funnel and into qualified sales opportunities
• Define and track the KPIs that matter: MQLs, SQLs, cost per lead, pipeline contribution, and return on ad spend
• Work with Sales, Customer Success, and Product to make sure demand gen programs are aligned with what is actually converting and what customers need
• Evaluate and test new channels over time including paid social and events, coordinating with other members of the marketing team on brand and content
• Play an active role in the strategy and oversight of Google Ads programs that AutoVitals offers to its customers
• Set performance standards and QA processes to make sure client accounts are being managed well
• Stay close enough to the client work to coach your team, spot problems early, and step in when needed
• Own reporting and accountability for client campaign performance