Responsibilities

• Analytics Strategy & Media Performance Support
• Execute global data analysis and reporting to support media plans, investment decisions, and optimization efforts across brand and performance campaigns.
• Owns execution of assigned analyses within defined workstreams, with accountability for accuracy, timeliness, and analytical rigor.
• Analyze campaign performance drivers and business outcomes, identifying trends, anomalies, and opportunities for improvement.
• Support the development of insights that inform media strategy, creative approaches, and customer experience.
• Measurement Planning Support
• Assist in translating campaign objectives and audience strategies into measurement frameworks, KPIs, and reporting structures.
• Support the development of analytically testable hypotheses in partnership with senior analytics and audience teams.
• Ensure measurement requirements are clearly documented and reflected in reporting deliverables.
• Measurement Frameworks, Attribution & Test Support

Requirements

• 3+ years of experience in analytics or data‑driven roles within a media agency, advertising agency, consulting environment, market research firm, or in‑house brand team.
• Working knowledge of media and marketing measurement, including delivery metrics, performance metrics, website analytics, and business outcomes.
• Experience analyzing performance across digital and/or offline channels such as search, social, programmatic, display, video, streaming, or TV.
• Strong analytical and problem‑solving skills, with experience interpreting data and drawing insights.
• Experience working with datasets across paid, owned, and/or offline sources.
• Ability to clearly communicate findings through dashboards, presentations, and written analysis.
• Experience with analytics and visualization tools such as Power BI, Tableau, Datorama, or similar platforms
• Strong working knowledge of Excel and presentation tools (PowerPoint or equivalent)
• Familiarity with media and ad platforms across search, social, programmatic, display, video, and streaming environments
• Familiarity with web and digital analytics platforms (e.g., Google Analytics or similar)
• Exposure to outputs from measurement solutions such as brand lift, sales lift, attribution, or marketing mix modeling