Manager, Data and Audience Strategy

New York, USA (On-site)

$89K/yr – $142K/yrManager3+ years expFull time

Posted 5 months ago

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Job Summary

Own data-driven audience operations and DMP-enabled planning to guide media strategies for client accounts.

  • Own day-to-day DMP operations and audience definitions for campaigns.
  • Require 3+ years in digital media, ad tech, or analytics.
  • Integrates with the media planning team to enable smarter planning.

Job Description

Responsibilities

  • Manage day-to-day DMP operations
  • Execute on audience data to impact media strategies for client account(s)
  • Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups
  • Integrate with the media planning team to make the DMP a central tool for smarter planning
  • Act as internal resource to demonstrate agency knowledge of data strategies
  • Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.)
  • Maintain knowledge of current DMP/Programmatic media trends

Requirements

  • B.A. or B.S., preferably in Marketing, Advertising, or Data Science
  • 3+ years of experience preferred in digital media, ad technology, ad operations, or analytics
  • Self-starter who is quick to learn and eager to contribute
  • Excellent interpersonal, verbal, written communication, and presentation skills
  • Experience managing multiple, competing priorities, duties and/or projects
  • Familiarity with basic accounting/math principles; basic statistical analysis experience is a plus

Benefits

  • Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
  • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.
  • Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
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Publicis Media

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
215