Responsibilities

• Lead the Analytics Function
• Responsible for accurate reporting, data integration, dashboard design and the presentation of actionable insights
• Mentor and develop junior and off-shore team members through coaching, feedback, and career planning
• Model SSCG’s core values and serve as a mentor and role model across the network
• Drive Measurement Strategy and Client Partnership
• Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan
• Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives
• Deliver Actionable Insights and Presentations
• Lead analytics presentations and communicate insights clearly and effectively to clients and internal teams
• Identify, integrate and analyze data to inform campaign optimization

Requirements

• Bachelor’s degree (Data/Analytics, Advertising/Marketing, Business preferred)
• 4-5+ years of experience in data & analytics and optimizing digital advertising campaigns
• Strong expertise of the digital media ecosystem
• Experience with ad serving and reporting tools (GCM/DV360)
• Exposure to analytics applications: Adobe Analytics, Google Analytics, Tableau, Datorama (or similar data management platform)
• Highly proficient in creating dashboards and custom reports with knowledge of visual techniques for data analysis and presentation
• Experience manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources and tools
• Strong analytical ability, critical thinking, and proactive problem-solving skills
• Excellent written and verbal communication skills
• Strong experience with Microsoft Office applications, particularly Excel and PPT

Preferred

• HIPAA-compliant data workflows (a plus)
• SQL and SAS experience (a plus)
• Experience training and mentoring junior team members (a plus)
• Exposure to analytics tools: Adobe Analytics, Google Analytics, Tableau, Datorama (or similar data management platform) (a plus)
• Experience with ad serving and reporting tools (GCM/DV360) (a plus)

Benefits

• For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.