Responsibilities

• Translate business questions into analytical frameworks and actionable insights that influence marketing strategy
• Demonstrates strong expertise in analytical methodologies, using advanced tools and techniques to approach data thoughtfully and transform complexity into clarity.
• Serve as a strategic partner to Brand Management, Strategy, Creative, UX, and Technology teams by translating insights into guidance that drives smarter planning, more effective media, and stronger creative outcomes.
• Champion the cause of effective marketing by leveraging data, advanced analytics, and performance measurement to uncover insights, challenge assumptions, and guide optimization across the full customer journey.
• Develop and maintain dashboards, reports, and performance monitoring across CRM, digital, and media channels
• Own and scale A/B and multivariate testing strategies across CRM and digital channels to measure incrementality, validate hypotheses, and drive continuous improvement.
• Optimize marketing performance by identifying growth opportunities, diagnosing inefficiencies, and recommending actions that improve effectiveness across the customer journey.
• Partner with cross-functional teams to enable customer-first measurement strategies, including identity resolution and cross-channel attribution
• Partner with data engineering and Martech teams to improve data quality, accessibility, and integration
• Define data requirements and ensure proper tracking/tagging across platforms