Responsibilities

• Own lifecycle strategy for Strategic Bets: Define how CRM supports new and emerging business lines, from early testing through scale
• Build for scale: Identify repeatable strategies and help transition successful bets into long-term lifecycle ownership
• Lead and develop a team of lifecycle marketers: Manage and coach hybrid operators responsible for end-to-end campaign execution. Establish processes that enable speed, quality, and accountability
• Drive prioritization and resource allocation: Evaluate incoming requests and determine what work is supported based on business impact, readiness, and capacity
• Shape high-impact, fast-moving initiatives: Partner with business leaders to translate ambiguous problems into clear lifecycle strategies
• Establish frameworks for testing and learning: Ensure strong experimentation design, measurement, and knowledge sharing across bets
• Partner cross-functionally at a senior level: Collaborate with Product, Analytics, Marketing, and Operations leaders to align on goals and execution

Requirements

• 6–8+ years of experience in lifecycle, CRM, or retention marketing
• experience managing and developing high-performing teams
• highly strategic and able to define direction in ambiguous, fast-changing environments
• strong judgment and can prioritize effectively across competing requests
• strong understanding of CRM channels, experimentation, and lifecycle strategy
• excellent cross-functional partner and can influence senior stakeholders
• comfortable operating at both a strategic and tactical level when needed

Preferred

• Thrives in ambiguity and can balance long-term strategy with bias for action through their team.

Benefits

• comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act).
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program
• premium healthcare, wellness expense reimbursement, paid parental leave and more