Responsibilities

• Solid understanding of Marketing organizations, processes and operating models
• Strong business acumen and stakeholder management
• Understanding of Marketing technology platforms and systems, including MarTech tools, channels and services; CRM, marketing automation, AI and analytics tools.
• Experience matching business requirements with technical functionalities and capabilities
• Advanced project and change management skills and experience
• Strategy execution through the design and implementation of fit-for-purpose organization structures, operating models, processes and technologies
• Regularly liaise with data teams to improve data infrastructure, maintain seamless integration across databases and Martech components, and define and refine requirements for multi-channel CRM initiatives
• Analyse, report and translate marketing data into improvement initiatives
• Partner with Marketing, IT and Business Units to align strategies and ensure effective execution.
• Oversee the integration of Martech and CRM solutions

Requirements

• Bachelor’s degree in Marketing, Technology, Business Administration, or a related field
• 10+ years of experience managing marketing technology platforms and systems, including Martech tools, CRM, marketing automation, and analytics tools.
• Solid expertise in Project and Product Management - PMP and CPM certifications are a plus
• Change Management processes and models
• Analytical mindset with experience leveraging data to inform strategy and decision-making
• Familiarity with compliance regulations (e.g., GDPR, CCPA) related to customer data
• Negotiation and vendor management
• Well-organized, high attention to detail, deadline oriented
• Strong problem solving and troubleshooting skills.
• Excellent verbal and written skills, with the ability to establish credibility and influence clients.

Preferred

• PMP and CPM certifications are a plus

Benefits

• Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings’ fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan.
• Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal.
• Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type.