Manager, CRM Marketing at CLEAR - Corporate | New York City, NY | $110K/yr – $140K/yr

Manager, CRM Marketing

New York City, NY (On-site)

$110K/yr – $140K/yrManager3+ years expFull time

Posted 4 months ago

Job Summary

Own the lifecycle program execution across email and SMS, driving activation, engagement, and retention through targeted, data-informed campaigns, experiments, and cross-functional collaboration with Product and Data teams.

Lifecycle experimentation and optimization: design, launch, and analyze campaigns to improve activation, retention, and customer lifetime value.
Iterable-driven targeting: continually refine segmentation and tailored messaging to support growth across channels.
Creative and performance governance: maintain creative standards and share learnings to scale impact across lifecycle programs.

Job Description

Responsibilities

Use your hands-on experience building email and SMS campaigns and automations to deliver segmented, targeted, and personalized programs that drive activation, engagement, and growth against key KPIs
Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts
Work cross-functionally with Product and Data teams on experimentation and to continually improve our Iterable setup and ability to segment and target customers with tailored messaging
Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers
Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention

Requirements

3+ years of experience owning and/or working in an ESP (Iterable preferred or similar platforms like Braze, Klaviyo, Cordial also welcome)
Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value across email, SMS, direct mail, push and in-app notifications
Experience collaborating cross-functionally with Product, Creative, and Data & Analytics teams
Excellent skills in campaign analysis and A/B testing design with excitement to dig into the numbers and uncover insights
Highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth
Up-to-date on the latest trends and best practices in lifecycle marketing strategy, technology, and channels
Experience in subscription businesses is a plus
HTML/CSS experience is a plus

Preferred

Experience in subscription businesses is a plus
HTML/CSS experience is a plus

Benefits

offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces
catered lunches every day and fully stocked kitchens
stipends and reimbursement programs for well-being and learning & development
comprehensive healthcare plans
family-building benefits (fertility and adoption/surrogacy support)
flexible time off
annual wellness stipend
free OneMedical memberships for you and your dependents
a CLEAR Plus membership
a 401(k) retirement plan with employer match