Responsibilities

• TikTok Shop & affiliate program – Execute and help scale our TikTok Shop affiliate program — creator sourcing, onboarding, creative strategy, commission tracking, and amplifying what’s working
• TikTok Shop & affiliate program – Manage day-to-day relationship with our TikTok Shop agency — track performance, hold them accountable, flag issues, and coordinate on creator strategy
• TikTok Shop & affiliate program – Know TikTok Shop mechanics hands-on: affiliate setup, sample requests, showcase vs. live, performance incentives
• TikTok Shop & affiliate program – Run creator seeding campaigns and support roster growth — building toward a program that scales to hundreds of active affiliates
• TikTok Shop & affiliate program – Identify top organic performers and flag them for Spark Ads amplification in coordination with paid media
• Creator community & influencer program – Build and manage a tiered creator roster across TikTok and Instagram — mid-tier lifestyle, wellness, mom, and gift guide creators (100k–1M)
• Creator community & influencer program – Own gifting and seeding execution at scale — with a real tracking system behind it, not ad hoc sends
• Creator community & influencer program – Execute Meta whitelisting: source creator content, coordinate licensing, and hand off to paid media for dark post amplification
• Creator community & influencer program – Execute Spark Ads on TikTok — knows when to spark vs. whitelist and coordinates with paid media accordingly
• Creator community & influencer program – Write creator briefs that get great content — hooks, formats, messaging, and clear direction without being prescriptive

Requirements

• 3–5 years of creator or influencer marketing experience at a fast-scaling DTC product brand or Tiktok agency.
• Hands-on TikTok Shop experience with real GMV growth to show for it — you've scaled a creator/affiliate program, not managed or assisted with one.
• Experience developing creator contest strategy/calendars to drive creator engagement and retention
• Experience managing an external creator agency or partner and holding them accountable to performance
• Gifting and seeding execution at scale (creators + brand partnerships) with a tracking system behind it
• Strong creator brief writing and understanding of creative strategy— you can show examples and explain what made them work
• Executed Meta whitelisting and TikTok Spark Ads — you know the mechanics and have done the work
• Solid measurement instincts and understanding of growth marketing — you track what you manage and can connect creator activity to business outcomes
• Strong executor who can move fast and manage up efficiently without needing constant direction
• Expert level knowledge of: Tiktok shop/seller central, creator briefing/creative strategy, creator economics (GMV, EMV, CPM, commission structures, performance incentives, etc)

Preferred

• Existing creator relationships in lifestyle, wellness, self-care, mom, or gift guide niches (100k–1M) — a warm roster you can activate quickly
• Active TikTok Shop affiliates already converting in home, gifting, or comfort product categories
• Retail and/or Amazon halo effect awareness — understands how influencer content affects BSR, search ranking, and listing performance
• Paid/growth literacy- understanding paid social mechanisms well enough to brief creators, understands how creator content/creative relates to paid and can have real conversations with the paid team
• Some brand event execution experience, especially at a seasonal DTC brandweak
• Existing PR or earned media relationships

Benefits

• health, dental and vision insurance