Responsibilities

• Lead the day-to-day execution of the CRO program, including test ideation, prioritization, execution, analysis, and optimization.
• Analyze site performance, customer behavior, and digital journeys to identify friction points and high-impact opportunities to improve conversion, engagement, and revenue.
• Build and manage the CRO testing roadmap, facilitating internal planning and prioritization sessions with key stakeholders.
• Manage the CRO agency relationship, overseeing test development, execution, timelines, quality, and performance.
• Partner closely with Product, UX/UI, Content teams to develop and implement A/B tests and customer experience enhancements.
• Combine quantitative and qualitative insights to develop clear hypotheses, identify opportunities, and translate findings into actionable recommendations.
• Own test measurement and analysis, clearly communicating results, learnings, business impact, and recommended next steps to stakeholders and leadership.
• Translate successful test learnings into scalable experience improvements that elevate the customer journey and overall digital brand experience.
• Serve as a subject-matter expert across CRO and experimentation tools, including Monetate, Google Analytics, and Quantum Metric, helping Product teams make data-informed customer experience decisions.
• Oversee the technical quality of experimentation, including test configuration, tagging, QA, targeting rules, and platform integrations, ensuring accurate and reliable results.

Requirements

• BA or BS.
• 3+ years of CRO experience managing A/B testing programs
• Knowledge of Monetate (preferred) or other tools (Google Optimize, Monetate, Optimizely, Dynamic Yield, etc.)
• Deep analytical mindset that is obsessed with tracking and improving E-Commerce K
• 5 years of working experience managing web analytics and delivering dashboards
• Experience with GTM, Data Layers, and basic HTML/CSS/Javascript knowledge
• Excellent communication and presentation skills with the ability to communicate and drive meaningful business outcomes
• Self-starter, ability to meet deadlines in a fast-paced environment with minimal direction
• 3-5 years in managing Conversion Rate Optimization and behavioral analytics
• Strong command of A/B testing, multivariate testing, and structured experimentation frameworks

Preferred

• Experience in UX research is a plus