Responsibilities

• Content Strategy & Planning
• Develop and execute the integrated content strategy for The Goddard School, aligned to brand positioning, enrollment marketing goals and the prospective family journey from awareness through conversion
• Define content pillars, messaging frameworks and channel-level content approaches that serve both brand-building and lead generation objectives
• Work in close partnership with the Social Media Manager to ensure content strategy is unified and coherent across all channels — with social as a fully integrated pillar of the broader ecosystem
• Identify content gaps and opportunities through audience research, competitive analysis and consumer insights, in close partnership with the Manager of Insights & Analytics
• Monitor emerging content trends and formats, continuously evolving the strategy to reflect how prospective families discover, consume and engage with content
• Content Calendar Management
• Own and manage the master cross-channel content calendar, working collaboratively with the Social Media Manager and key stakeholders to ensure all content is planned, sequenced and aligned to campaign priorities and business goals
• Ensure content is briefed, produced, approved and published on schedule across all channels
• Coordinate with internal partners and agency teams to ensure content flows seamlessly across organic and paid channels

Requirements

• At least 6 years of progressive experience in content marketing, brand marketing or an integrated marketing role, ideally within a franchise, multi-location, consumer or education brand.
• Demonstrated success developing and executing content strategies that drive measurable business outcomes, including lead generation and enrollment or conversion growth.
• Experience managing or directing agency partners and internal creative or marketing team members.
• Experience managing direct reports with a demonstrated commitment to developing talent.
• Hands-on familiarity with SEO tools such as SEMrush, Moz or Google Search Console in a content strategy context.
• Experience working alongside or within paid media teams with an understanding of how organic content and paid amplification work together.
• Familiarity with marketing automation and CRM platforms such as HubSpot or Salesforce Marketing Cloud.
• Experience building local marketing content strategies at scale across multi-location or franchise brands is a plus.
• A genuine passion for purpose-driven brands and connecting families with meaningful, life-shaping experiences.
• Strong command of content marketing across channels — including organic social, email, SEO-driven web content, video and digital advertising.