Responsibilities

• The Web Content Strategist is responsible for developing and executing a comprehensive content strategy that aligns with the organization's brand, business, and user goals.
• This role blends content strategy and editorial with cross functional team alignment with information architecture, SEO, and marketing teams to ensure a consistent and high-impact content experience across digital platforms.
• In this role, the Web Content Strategist has strong editorial judgment, understands web UX principles, and thrives in a collaborative environment with marketers, designers, developers, and subject matter experts.
• Partner with cross-functional teams to audit existing content, identify gaps, and recommend improvements based on user insights and SEO best practices.
• Develop and implement content strategies that support website goals, user journeys, and brand messaging.
• Create and manage content frameworks, templates, messaging hierarchies, and page-level content plans.
• Use data and analytics to evaluate content performance and guide iterative improvements.
• Own and manage on-domain merchandising calendars and strategies by planning and coordinating content placements and aligning with business and marketing stakeholders.

Requirements

• Education: Bachelor’s degree or higher in Communications, Business Administration, Life Sciences, or a related field
• Work Experience: 5+ years of experience in content strategy, digital content, or web editorial roles.
• Knowledge of content strategy methodologies, SEO, user behavior, digital marketing, and accessibility.
• Comprehensive understanding of how to apply user-centered design in content strategy and content lifecycle management.
• Effective cross-functional collaboration and stakeholder management skills.

Benefits

• Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!